The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian

The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a res...

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Main Author:	Lunyai, Janifer
Format:	Thesis
Language:	English
Published:	2020
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf
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id	my-usm-ep.52588
record_format	uketd_dc
spelling	my-usm-ep.525882022-05-25T08:36:28Z The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian 2020-11 Lunyai, Janifer HF5001-6182 Business The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a research model for the antecedents of eWOM and its impact on purchase intention. S-O-R Model and ELM Model were adopted as the referent theory for this study. The research model was examined by employing survey questionnaire method obtained from 530 Malaysian consumers through mall-intercept method. 2020-11 Thesis http://eprints.usm.my/52588/ http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Lunyai, Janifer The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
description	The primary objective of this study has been to identify the antecedents of electronic Word-of-Mouth (eWOM) in the context of online airline ticket purchase by Malaysian consumers. In addition, this study also seeks to examine the relationship between eWOM and purchase intention and to propose a research model for the antecedents of eWOM and its impact on purchase intention. S-O-R Model and ELM Model were adopted as the referent theory for this study. The research model was examined by employing survey questionnaire method obtained from 530 Malaysian consumers through mall-intercept method.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Lunyai, Janifer
author_facet	Lunyai, Janifer
author_sort	Lunyai, Janifer
title	The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
title_short	The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
title_full	The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
title_fullStr	The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
title_full_unstemmed	The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian
title_sort	impact of antecedents and outcome of electronic word-of-mouth on online airline tickets purchase intention by malaysian
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2020
url	http://eprints.usm.my/52588/1/Pages%20from%20ii-Final%20Thesis%20Submission.pdf
_version_	1747822196416315392

The Impact Of Antecedents And Outcome Of Electronic Word-Of-Mouth On Online Airline Tickets Purchase Intention By Malaysian

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