Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
Nowadays, Indonesia not only undergoes rapid development in the halal industry, but also experiences changes in consumer behaviour. Along with the advancement of Indonesia’s halal industry, the Indonesian government has set a vision to make Indonesia the largest halal economy and global halal hub...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.usm.my/55031/1/RUBIYANTI%20NURAFNI%20-%20TESIS24.pdf |
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| Summary: | Nowadays, Indonesia not only undergoes rapid development in the halal
industry, but also experiences changes in consumer behaviour. Along with the
advancement of Indonesia’s halal industry, the Indonesian government has set a vision
to make Indonesia the largest halal economy and global halal hub by giving full
support to the development of halal certification. Even though full support is provided
by the government for developing halal industry in Indonesia, there are still some
issues pertaining to halal purchasing behaviour in Indonesia, especially in the cosmetic
industry. For that reason, the aim of this study was to examine the relationship between
factors that influence actual purchase behaviour towards halal cosmetics among
Indonesian consumers. This study was expected to broaden the understanding of
relationships among variables of Theory of Planned Behaviour (TPB) which served as
a basic theoretical model. In this study, the framework of TPB was extended by
proposing new additional variables which were brand personality and religiosity as
moderators between casual pathways of the existing constructs. This study provided
information for both halal cosmetics industry and the government regarding the
prediction of consumer actual purchase behaviour towards halal cosmetics. The
confirmatory factor analysis was employed to obtain halal cosmetics brand
personality. The partial least squares technique was employed to evaluate the statistical
significance of the proposed pathways. |
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