Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator

Nowadays, Indonesia not only undergoes rapid development in the halal industry, but also experiences changes in consumer behaviour. Along with the advancement of Indonesia’s halal industry, the Indonesian government has set a vision to make Indonesia the largest halal economy and global halal hub...

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Main Author:	Nurafni, Rubiyanti
Format:	Thesis
Language:	English
Published:	2021
Subjects:	HG1-9999 Finance
Online Access:	http://eprints.usm.my/55031/1/RUBIYANTI%20NURAFNI%20-%20TESIS24.pdf
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id	my-usm-ep.55031
record_format	uketd_dc
spelling	my-usm-ep.550312022-09-30T07:32:31Z Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator 2021-09 Nurafni, Rubiyanti HG1-9999 Finance Nowadays, Indonesia not only undergoes rapid development in the halal industry, but also experiences changes in consumer behaviour. Along with the advancement of Indonesia’s halal industry, the Indonesian government has set a vision to make Indonesia the largest halal economy and global halal hub by giving full support to the development of halal certification. Even though full support is provided by the government for developing halal industry in Indonesia, there are still some issues pertaining to halal purchasing behaviour in Indonesia, especially in the cosmetic industry. For that reason, the aim of this study was to examine the relationship between factors that influence actual purchase behaviour towards halal cosmetics among Indonesian consumers. This study was expected to broaden the understanding of relationships among variables of Theory of Planned Behaviour (TPB) which served as a basic theoretical model. In this study, the framework of TPB was extended by proposing new additional variables which were brand personality and religiosity as moderators between casual pathways of the existing constructs. This study provided information for both halal cosmetics industry and the government regarding the prediction of consumer actual purchase behaviour towards halal cosmetics. The confirmatory factor analysis was employed to obtain halal cosmetics brand personality. The partial least squares technique was employed to evaluate the statistical significance of the proposed pathways. 2021-09 Thesis http://eprints.usm.my/55031/ http://eprints.usm.my/55031/1/RUBIYANTI%20NURAFNI%20-%20TESIS24.pdf application/pdf en public phd doctoral Universiti Sains Malaysia. Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HG1-9999 Finance
spellingShingle	HG1-9999 Finance Nurafni, Rubiyanti Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
description	Nowadays, Indonesia not only undergoes rapid development in the halal industry, but also experiences changes in consumer behaviour. Along with the advancement of Indonesia’s halal industry, the Indonesian government has set a vision to make Indonesia the largest halal economy and global halal hub by giving full support to the development of halal certification. Even though full support is provided by the government for developing halal industry in Indonesia, there are still some issues pertaining to halal purchasing behaviour in Indonesia, especially in the cosmetic industry. For that reason, the aim of this study was to examine the relationship between factors that influence actual purchase behaviour towards halal cosmetics among Indonesian consumers. This study was expected to broaden the understanding of relationships among variables of Theory of Planned Behaviour (TPB) which served as a basic theoretical model. In this study, the framework of TPB was extended by proposing new additional variables which were brand personality and religiosity as moderators between casual pathways of the existing constructs. This study provided information for both halal cosmetics industry and the government regarding the prediction of consumer actual purchase behaviour towards halal cosmetics. The confirmatory factor analysis was employed to obtain halal cosmetics brand personality. The partial least squares technique was employed to evaluate the statistical significance of the proposed pathways.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Nurafni, Rubiyanti
author_facet	Nurafni, Rubiyanti
author_sort	Nurafni, Rubiyanti
title	Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
title_short	Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
title_full	Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
title_fullStr	Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
title_full_unstemmed	Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator
title_sort	factors influencing halal cosmetics actual purchase behaviour among muslim women in indonesia: religiosity as a moderator
granting_institution	Universiti Sains Malaysia.
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2021
url	http://eprints.usm.my/55031/1/RUBIYANTI%20NURAFNI%20-%20TESIS24.pdf
_version_	1747822304204685312

Factors Influencing Halal Cosmetics Actual Purchase Behaviour Among Muslim Women In Indonesia: Religiosity As A Moderator

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