The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers
Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the co...
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my-usm-ep.593532023-09-11T02:31:14Z The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers 2021-12 Nugrahani, Rah Utami HF5001-6182 Business Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the community to discuss strategies, sharing of experiences and knowledge related to Dota2 games will help gamers to win the competitions involved in it. 2021-12 Thesis http://eprints.usm.my/59353/ http://eprints.usm.my/59353/1/RAH%20UTAMI%20NUGRAHANI%20-%20TESIS%20cut.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Nugrahani, Rah Utami The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers |
| description |
Focusing on Indonesian active online Dota2 gaming
players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the community to discuss strategies, sharing of experiences and knowledge related to Dota2 games will help gamers to win the competitions involved in it. |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Nugrahani, Rah Utami |
| author_facet |
Nugrahani, Rah Utami |
| author_sort |
Nugrahani, Rah Utami |
| title |
The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_short |
The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_full |
The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_fullStr |
The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_full_unstemmed |
The Influence Of Technology Acceptance, Effectiveness,
Motivation, Opportunity And Social Identity Towards
Customer Know-How Dota Gamers |
| title_sort |
influence of technology acceptance, effectiveness,
motivation, opportunity and social identity towards
customer know-how dota gamers |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
| publishDate |
2021 |
| url |
http://eprints.usm.my/59353/1/RAH%20UTAMI%20NUGRAHANI%20-%20TESIS%20cut.pdf |
| _version_ |
1783729539229155328 |