The Influence Of Technology Acceptance, Effectiveness, Motivation, Opportunity And Social Identity Towards Customer Know-How Dota Gamers
Focusing on Indonesian active online Dota2 gaming players, this study investigates the antecedents of customer-to-customer online knowhow exchange (C2COKHE) and moderating effect of social identity (SI) on this behavior. C2COKHE is important because interactions between gamers carried out in the co...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.usm.my/59353/1/RAH%20UTAMI%20NUGRAHANI%20-%20TESIS%20cut.pdf |
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