Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator
This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV).
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Format: | Thesis |
Language: | English |
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2023
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Online Access: | http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf |
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my-usm-ep.602432024-03-20T06:25:10Z Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator 2023-02 Qi, Zhang H Social Sciences (General) This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective- Behaviour (C-A-B) model and the Theory of Consumption Values (TCV). 2023-02 Thesis http://eprints.usm.my/60243/ http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
H Social Sciences (General) |
spellingShingle |
H Social Sciences (General) Qi, Zhang Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers In China: Alternative Attractiveness As Moderator |
description |
This study attempts to examine the relationship between consumers’ consumption values, satisfaction and loyalty by developing a framework based on the Cognitive-Affective-
Behaviour (C-A-B) model and the Theory of Consumption Values (TCV). |
format |
Thesis |
qualification_name |
Doctor of Philosophy (PhD.) |
qualification_level |
Doctorate |
author |
Qi, Zhang |
author_facet |
Qi, Zhang |
author_sort |
Qi, Zhang |
title |
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator |
title_short |
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator |
title_full |
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator |
title_fullStr |
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator |
title_full_unstemmed |
Consumers’ Consumption Values, Satisfaction and Loyalty Toward Mobile Payment Service Providers
In China: Alternative Attractiveness
As Moderator |
title_sort |
consumers’ consumption values, satisfaction and loyalty toward mobile payment service providers
in china: alternative attractiveness
as moderator |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
publishDate |
2023 |
url |
http://eprints.usm.my/60243/1/ZHANG%20QI%20-%20TESIS24.pdf |
_version_ |
1804888896692027392 |