Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang

This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these v...

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Main Author:	Yow, Bee Charn
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HF5437-5444 Purchasing Selling Sales personnel Sales executives
Online Access:	http://eprints.usm.my/61312/1/Pages%20from%20Yow%20Bee%20Charn.pdf
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id	my-usm-ep.61312
record_format	uketd_dc
spelling	my-usm-ep.613122024-10-16T01:48:20Z Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang 2014 Yow, Bee Charn HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention. 2014 Thesis http://eprints.usm.my/61312/ http://eprints.usm.my/61312/1/Pages%20from%20Yow%20Bee%20Charn.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5437-5444 Purchasing Selling Sales personnel Sales executives
spellingShingle	HF5437-5444 Purchasing Selling Sales personnel Sales executives Yow, Bee Charn Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
description	This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention.
format	Thesis
qualification_level	Master's degree
author	Yow, Bee Charn
author_facet	Yow, Bee Charn
author_sort	Yow, Bee Charn
title	Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
title_short	Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
title_full	Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
title_fullStr	Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
title_full_unstemmed	Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
title_sort	factors influencing consumers' purchase intention for milk powder in penang
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2014
url	http://eprints.usm.my/61312/1/Pages%20from%20Yow%20Bee%20Charn.pdf
_version_	1818647392554057728

Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang

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