Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang
This study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these v...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/61312/1/Pages%20from%20Yow%20Bee%20Charn.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|