The impact of facebook design features on popularity of the photography facebook pages
Purpose of the research Facebook was reported to have more than 21 million registered members generating 1.6 billion page views each day (Needham & Company, 2007). The site is tightly integrated into the daily media practices of its users: The typical user spends about 20 minutes a day on th...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/14465/1/The_Impact_Of_Facebook_Design_Features_On_Popularity_Of_The_Photography_Facebook_Pages006.pdf http://eprints.utem.edu.my/id/eprint/14465/3/The%20impact%20of%20facebook%20design%20features%20on%20popularity%20of%20the%20photography%20facebook%20pages.pdf |
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| Summary: | Purpose of the research
Facebook was reported to have more than 21 million registered members generating 1.6
billion page views each day (Needham & Company, 2007). The site is tightly integrated
into the daily media practices of its users: The typical user spends about 20 minutes a day
on the site, and two-thirds of users log in at least once a day (Cassidy, 2006; Needham &
Company, 2007). Therefore, Facebook is a powerful social networking site to promote
businesses. The primary objective of the research is to study about the impact of Facebook
design features on popularity of the photography Facebook pages. Awareness among the
public can be generated when the photography Facebook pages become popular. The
ultimate purpose of creating popularity of the photography Facebook pages is to promote
the photography service, to persuade people to buy it. ln other words, creating popularity
of the photography Facebook pages helps creating the market share for the photography
service.
Design/Methodology/ Approach
A local freelance photography service is chosen as the target of research. Photography
Facebook pages were designed to promote the photography service. Facebook pages were
created to generate awareness about the photography service among the Facebook users.
The photos taken by the photographer were displayed on the photography Facebook pages.
: Quantitative data analysis techniques were used to analyse the quantitative data collected
1 from the questionnaires. Descriptive statistics was used to describe the basic features of the
1 data in the research. The impact of Facebook design features on popularity of the
1 photography Facebook pages was determined by studying the correlation relationships
1 between the dependent variable and the independent variables (based on the results
: obtained in the questionnaires).
I
1 Findings
1 There are a total of 3 10 questionnaires successfully collected from the respondents. Based
1 on the results of the questionnaires, Facebook features most attracted the attention of the
: respondents is Facebook Wall (64.2%). Majority of the respondents (59%) agree that
1 Uploaded images is the most effective marketing feature. Thus, majority of the respondents
1 (56.5%) agree that Like and Share is the most effective Facebook design feature which
1 influences the number of their visit to the photography Facebook pages. Majority of the
1 respondents (52.9%) agree that Facebook Wall is the most effective Facebook design
: feature which influences them to like the photography Facebook pages. 85.5% of the
1 respondents strongly agree and agree that they like the photography pages, 87.5% of the
1 respondents strongly agree and agree that they are willing to share the photography pages |
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