Relationship between organizational citizenship behaviour and sales achievement at TM Southern region
The study of Organizational Citizenship Behaviour (OCB) in an organization is related to the employees' good behavior towards organization where they work. It is important to understand the behavior of employee in organization especially the willingness and voluntarily behavior that helps tow...
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2011
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my-utem-ep.149522022-10-27T08:30:44Z Relationship between organizational citizenship behaviour and sales achievement at TM Southern region 2011 Aziz, Fuziana H Social Sciences (General) HD Industries. Land use. Labor The study of Organizational Citizenship Behaviour (OCB) in an organization is related to the employees' good behavior towards organization where they work. It is important to understand the behavior of employee in organization especially the willingness and voluntarily behavior that helps towards company's performance and achievement. For these reasons employees' good behavior or OCB is the primary focus of this study. The data for this research was collected from 105 sales employees at TM Southern Region. The main objective of this research is to identify and examine the relationship between OCB of sales employees at TM Southern Region and their sales achievement. The correlation and regression analysis were conducted to evaluate respondent judgments. It is hope that we could reveal the OCB of sales employees is related to their sales achievement. From the survey done, the Courtesy of sales employees at TM Southern Region is the most significant towards their sales achievement. TM Southern Region should consider the OCB of their new sales employees when hiring them, to ensure a high sales achievement which will help in producing high profitability for the company. 2011 Thesis http://eprints.utem.edu.my/id/eprint/14952/ http://eprints.utem.edu.my/id/eprint/14952/1/Relationship%20between%20organizational%20citizenship%20behaviour%20and%20sales%20achievement%20at%20TM%20Southern%20region.pdf text en public http://eprints.utem.edu.my/id/eprint/14952/2/Relationship%20between%20organizational%20citizenship%20behaviour%20and%20sales%20achievement%20at%20TM%20Southern%20Region.pdf text en validuser http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085281 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship Rajiani, Ismi |
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Universiti Teknikal Malaysia Melaka |
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UTeM Repository |
language |
English English |
advisor |
Rajiani, Ismi |
topic |
H Social Sciences (General) H Social Sciences (General) |
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H Social Sciences (General) H Social Sciences (General) Aziz, Fuziana Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
description |
The study of Organizational Citizenship Behaviour (OCB) in an organization is
related to the employees' good behavior towards organization where they work. It is important to understand the behavior of employee in organization especially the
willingness and voluntarily behavior that helps towards company's performance and achievement. For these reasons employees' good behavior or OCB is the primary focus of this study. The data for this research was collected from 105 sales
employees at TM Southern Region. The main objective of this research is to identify and examine the relationship between OCB of sales employees at TM Southern Region and their sales achievement. The correlation and regression analysis were conducted to evaluate respondent judgments. It is hope that we could reveal the OCB of sales employees is related to their sales achievement. From the survey done, the Courtesy of sales employees at TM Southern Region is the most significant towards their sales achievement. TM Southern Region should consider the OCB of their new sales employees when hiring them, to ensure a high sales achievement which will help in producing high profitability for the company. |
format |
Thesis |
qualification_name |
Master of Philosophy (M.Phil.) |
qualification_level |
Master's degree |
author |
Aziz, Fuziana |
author_facet |
Aziz, Fuziana |
author_sort |
Aziz, Fuziana |
title |
Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
title_short |
Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
title_full |
Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
title_fullStr |
Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
title_full_unstemmed |
Relationship between organizational citizenship behaviour and sales achievement at TM Southern region |
title_sort |
relationship between organizational citizenship behaviour and sales achievement at tm southern region |
granting_institution |
Universiti Teknikal Malaysia Melaka |
granting_department |
Faculty of Technology Management and Technopreneurship |
publishDate |
2011 |
url |
http://eprints.utem.edu.my/id/eprint/14952/1/Relationship%20between%20organizational%20citizenship%20behaviour%20and%20sales%20achievement%20at%20TM%20Southern%20region.pdf http://eprints.utem.edu.my/id/eprint/14952/2/Relationship%20between%20organizational%20citizenship%20behaviour%20and%20sales%20achievement%20at%20TM%20Southern%20Region.pdf |
_version_ |
1776103087035908096 |