The effectiveness of marketing tools in student admission in higher education institutes in Malaysia
In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of stu...
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2012
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| Online Access: | http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf |
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my-utem-ep.149582022-11-24T12:27:31Z The effectiveness of marketing tools in student admission in higher education institutes in Malaysia 2012 Abd Aziz, Mohamad Azlan H Social Sciences (General) HF Commerce In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of students when selecting the HEI to pursue their study. The marketing mix (Marketing Tools) strategies developed earlier by Edmund J. McCarthy in 1960 explained about the 4 elements of marketing concept (4Ps) which in this study, the idea expanded into 7 elements that are product (course offered by HEI), Price (the cost associated with study at HEI), Place (location of HEI), Promotion, Peoples (the academics and staff of HEI), Process (administration of HEI) and Physical presence (facilities of HEI). All of these marketing tools were studied in order to find the most effective elements that can attract student's enrolment in a higher education institution. 2012 Thesis http://eprints.utem.edu.my/id/eprint/14958/ http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf text en public http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf text en validuser http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085556 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship Yunus, Ahmad Rozelan |
| institution |
Universiti Teknikal Malaysia Melaka |
| collection |
UTeM Repository |
| language |
English English |
| advisor |
Yunus, Ahmad Rozelan |
| topic |
H Social Sciences (General) HF Commerce |
| spellingShingle |
H Social Sciences (General) HF Commerce Abd Aziz, Mohamad Azlan The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| description |
In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of students when selecting the HEI to pursue their study. The marketing mix (Marketing Tools) strategies developed earlier by Edmund J.
McCarthy in 1960 explained about the 4 elements of marketing concept (4Ps) which in this study, the idea expanded into 7 elements that are product (course offered by
HEI), Price (the cost associated with study at HEI), Place (location of HEI), Promotion, Peoples (the academics and staff of HEI), Process (administration of HEI) and Physical presence (facilities of HEI). All of these marketing tools were
studied in order to find the most effective elements that can attract student's enrolment in a higher education institution. |
| format |
Thesis |
| qualification_name |
Master of Philosophy (M.Phil.) |
| qualification_level |
Master's degree |
| author |
Abd Aziz, Mohamad Azlan |
| author_facet |
Abd Aziz, Mohamad Azlan |
| author_sort |
Abd Aziz, Mohamad Azlan |
| title |
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| title_short |
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| title_full |
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| title_fullStr |
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| title_full_unstemmed |
The effectiveness of marketing tools in student admission in higher education institutes in Malaysia |
| title_sort |
effectiveness of marketing tools in student admission in higher education institutes in malaysia |
| granting_institution |
Universiti Teknikal Malaysia Melaka |
| granting_department |
Faculty of Technology Management and Technopreneurship |
| publishDate |
2012 |
| url |
http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf |
| _version_ |
1776103087513010176 |