Behaviour of higher education students in choosing internet service provider in Malacca
Customer behaviour studies the characteristics of an individual such as demographics and behavioural variables in attempt to understand what people wants. Despite it is importance, the attempt to understand customer wants and needs, and provide the most high service level with in considering cost l...
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2011
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my-utem-ep.150392022-10-07T11:06:38Z Behaviour of higher education students in choosing internet service provider in Malacca 2011 Sutika Intan Suraya, Mohd Suhaimi HF Commerce Customer behaviour studies the characteristics of an individual such as demographics and behavioural variables in attempt to understand what people wants. Despite it is importance, the attempt to understand customer wants and needs, and provide the most high service level with in considering cost limitation. These research are about to study the factors falls into student's considerations while choosing internet service before purchasing. The survey done in university area in Malacca, the data collection used is survey questions selecting only students who is currently subscribe for internet connection. From the population, 103 samples were collected. The main objective of the research is to the elements between internet service connectivity and the package or pricing rate. Online addiction used as moderating variables to indicate the personal behaviour will influence students to subscribe. T-test and ANOV A analysis is test to variables to indicate the relationship and significant level of the variables. iii 2011 Thesis http://eprints.utem.edu.my/id/eprint/15039/ http://eprints.utem.edu.my/id/eprint/15039/1/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf text en public http://eprints.utem.edu.my/id/eprint/15039/2/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=85158 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship |
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Universiti Teknikal Malaysia Melaka |
| collection |
UTeM Repository |
| language |
English English |
| topic |
HF Commerce |
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HF Commerce Sutika Intan Suraya, Mohd Suhaimi Behaviour of higher education students in choosing internet service provider in Malacca |
| description |
Customer behaviour studies the characteristics of an individual such as
demographics and behavioural variables in attempt to understand what people wants. Despite it is importance, the attempt to understand customer wants and needs, and provide the most high service level with in considering cost limitation. These research are about to study the factors falls into student's considerations while choosing internet service before purchasing. The survey done in university area in Malacca, the data collection used is survey questions selecting only students who is
currently subscribe for internet connection. From the population, 103 samples were collected. The main objective of the research is to the elements between internet service connectivity and the package or pricing rate. Online addiction used as moderating variables to indicate the personal behaviour will influence students to subscribe. T-test and ANOV A analysis is test to variables to indicate the relationship and significant level of the variables.
iii |
| format |
Thesis |
| qualification_name |
Master of Philosophy (M.Phil.) |
| qualification_level |
Master's degree |
| author |
Sutika Intan Suraya, Mohd Suhaimi |
| author_facet |
Sutika Intan Suraya, Mohd Suhaimi |
| author_sort |
Sutika Intan Suraya, Mohd Suhaimi |
| title |
Behaviour of higher education students in choosing internet service provider in Malacca |
| title_short |
Behaviour of higher education students in choosing internet service provider in Malacca |
| title_full |
Behaviour of higher education students in choosing internet service provider in Malacca |
| title_fullStr |
Behaviour of higher education students in choosing internet service provider in Malacca |
| title_full_unstemmed |
Behaviour of higher education students in choosing internet service provider in Malacca |
| title_sort |
behaviour of higher education students in choosing internet service provider in malacca |
| granting_institution |
Universiti Teknikal Malaysia Melaka |
| granting_department |
Faculty of Technology Management and Technopreneurship |
| publishDate |
2011 |
| url |
http://eprints.utem.edu.my/id/eprint/15039/1/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf http://eprints.utem.edu.my/id/eprint/15039/2/Behaviour%20of%20higher%20education%20students%20in%20choosing%20internet%20service%20provider%20in%20Malacca.pdf |
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