Intelligent conversational bot for interactive marketing

Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is develo...

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Main Author:	Pradana, Aditya
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	T Technology (General)
Online Access:	http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf
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id	my-utem-ep.20754
record_format	uketd_dc
spelling	my-utem-ep.207542022-06-13T11:13:15Z Intelligent conversational bot for interactive marketing 2017 Pradana, Aditya T Technology (General) TK Electrical engineering. Electronics Nuclear engineering Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is developed. As a part of Artificial Intelligent application, it can respond to users’ question and prolong the conversation with its intelligence. The conversational bot in this research is called as SamBot. It is integrated to Samsung IoT website as the corporate website. SamBot contains the knowledge of Samsung marketing domain which is useful to deliver appropriate answer to the users’ questions. The knowledge base includes Samsung promotion, Samsung product Frequently Asked Question, and general knowledge. In default, this bot will generate random answers if matching knowledge cannot be found. It usually happens if novel issue or information is asked. In this research author would like to overcome this problem by improving its knowledge maintenance capability either performed by botmaster or users. Some functions are added to support the knowledge maintenance process such as random answer enhancement, conversation log-based knowledge maintenance module, and user-centric learning capability. The latter one allows user to directly teach the bot a new knowledge. In addition, enhancement to reuse recently asked question as questions recommendation is developed in order to solve a problem where users need to be updated to current issues. With this enhancement, the bot can give recommendation of questions for users to ask. After the development, the system is deployed online and some users are invited to perform evaluation. From the evaluation, the results show that all of the enhancements comply the objectives of the research in which 62% of the questions posed are responded properly and 80% of users agree that SamBot has raised the interactivity and effectiveness of Samsung IoT website. Moreover, there is a positive change on how SamBot responds to questions which were not answered properly before knowledge maintenance. There is also a noticeable usage of pre-defined question recommendation on questions such as “What is Samsung?”, “Who is the founder of Samsung?”, and “What is Galaxy Gear VR?”. In simple words, SamBot is now more intelligent with all of those enhancements. 2017 Thesis http://eprints.utem.edu.my/id/eprint/20754/ http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf text en public http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=106009 mphil masters Universiti Teknikal Malaysia Melaka Faculty Of Information And Communication Technology Goh, Ong Sing
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Goh, Ong Sing
topic	T Technology (General) T Technology (General)
spellingShingle	T Technology (General) T Technology (General) Pradana, Aditya Intelligent conversational bot for interactive marketing
description	Interactivity of corporate website is important as marketing products through it become popular. Moreover, the usage of Artificial Intelligent application is growing. In order to improve the interactivity and effectiveness of corporate website in providing information, a conversational bot is developed. As a part of Artificial Intelligent application, it can respond to users’ question and prolong the conversation with its intelligence. The conversational bot in this research is called as SamBot. It is integrated to Samsung IoT website as the corporate website. SamBot contains the knowledge of Samsung marketing domain which is useful to deliver appropriate answer to the users’ questions. The knowledge base includes Samsung promotion, Samsung product Frequently Asked Question, and general knowledge. In default, this bot will generate random answers if matching knowledge cannot be found. It usually happens if novel issue or information is asked. In this research author would like to overcome this problem by improving its knowledge maintenance capability either performed by botmaster or users. Some functions are added to support the knowledge maintenance process such as random answer enhancement, conversation log-based knowledge maintenance module, and user-centric learning capability. The latter one allows user to directly teach the bot a new knowledge. In addition, enhancement to reuse recently asked question as questions recommendation is developed in order to solve a problem where users need to be updated to current issues. With this enhancement, the bot can give recommendation of questions for users to ask. After the development, the system is deployed online and some users are invited to perform evaluation. From the evaluation, the results show that all of the enhancements comply the objectives of the research in which 62% of the questions posed are responded properly and 80% of users agree that SamBot has raised the interactivity and effectiveness of Samsung IoT website. Moreover, there is a positive change on how SamBot responds to questions which were not answered properly before knowledge maintenance. There is also a noticeable usage of pre-defined question recommendation on questions such as “What is Samsung?”, “Who is the founder of Samsung?”, and “What is Galaxy Gear VR?”. In simple words, SamBot is now more intelligent with all of those enhancements.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Pradana, Aditya
author_facet	Pradana, Aditya
author_sort	Pradana, Aditya
title	Intelligent conversational bot for interactive marketing
title_short	Intelligent conversational bot for interactive marketing
title_full	Intelligent conversational bot for interactive marketing
title_fullStr	Intelligent conversational bot for interactive marketing
title_full_unstemmed	Intelligent conversational bot for interactive marketing
title_sort	intelligent conversational bot for interactive marketing
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty Of Information And Communication Technology
publishDate	2017
url	http://eprints.utem.edu.my/id/eprint/20754/1/Intelligent%20Conversational%20Bot%20For%20Interactive%20Marketing%20-%20Aditya%20Pradana%20-%2024%20Pages.pdf http://eprints.utem.edu.my/id/eprint/20754/2/Intelligent%20conversational%20bot%20for%20interactive%20marketing.pdf
_version_	1747833999542190080

Intelligent conversational bot for interactive marketing

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