Modified recency-frequency-monetary model for determining feeder schools as geomarketing promotional target in Indonesia
Promotion to the right target market helps higher education institutions (HEIs) increase student recruitment success and save costs. High schools are HEI student feeders. Thus, promoting to the schools is critical. However, due to many feeder schools and their vast distribution, particularly in Indo...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/28292/1/Modified%20recency-frequency-monetary%20model%20for%20determining%20feeder%20schools%20as%20geomarketing%20promotional%20target%20in%20Indonesia.pdf http://eprints.utem.edu.my/id/eprint/28292/2/Modified%20recency-frequency-monetary%20model%20for%20determining%20feeder%20schools%20as%20geomarketing%20promotional%20target%20in%20Indonesia.pdf |
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http://eprints.utem.edu.my/id/eprint/28292/1/Modified%20recency-frequency-monetary%20model%20for%20determining%20feeder%20schools%20as%20geomarketing%20promotional%20target%20in%20Indonesia.pdfhttp://eprints.utem.edu.my/id/eprint/28292/2/Modified%20recency-frequency-monetary%20model%20for%20determining%20feeder%20schools%20as%20geomarketing%20promotional%20target%20in%20Indonesia.pdf