Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry

Small and Medium Enterprises (SMEs) are pivotal contributors to the global economy, fostering innovation, entrepreneurship, and employment generation. The United Arab Emirates (UAE) recognizes the significance of SMEs, given their substantial presence in the private sector. As the business landscape...

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Main Author:	Alkhateri, Noora Saeed Naser Mohammed
Format:	Thesis
Language:	English English
Published:	2024
Online Access:	http://eprints.utem.edu.my/id/eprint/28312/1/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf http://eprints.utem.edu.my/id/eprint/28312/2/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf
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spelling	my-utem-ep.283122024-12-16T08:33:42Z Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry 2024 Alkhateri, Noora Saeed Naser Mohammed Small and Medium Enterprises (SMEs) are pivotal contributors to the global economy, fostering innovation, entrepreneurship, and employment generation. The United Arab Emirates (UAE) recognizes the significance of SMEs, given their substantial presence in the private sector. As the business landscape evolves, the adoption of social media has emerged as a critical factor influencing SMEs' performance. However, empirical research on this topic in the Middle East, specifically in the UAE, is limited, highlighting the need for an in-depth investigation. By integrating the Resource-Based View (RBV) theory and the Diffusion of Innovation (DOI) theory, this study aims to explore the relationship between social media adoption and the performance of SMEs in the UAE, with a focus on the service industry. By examining the intricate dynamics between the Technology-Organization-Environment (TOE) framework and social media adoption, the research seeks to provide valuable insights into how SMEs can leverage social media for improved performance. The study utilizes a quantitative research approach, collecting data through surveys and interviews from a sample of 500 small enterprises operating in the UAE. The data analysis involves regression analysis and mediation analysis to assess the direct and mediating effects of social media adoption on SMEs' performance. For quantitative analysis, data collected from the respondents are analyzed using widely recognized statistical tools, namely the Statistical Package for the Social Sciences (SPSS) version 29 and Smart-Pls 3.3.9. A total of 374 valid questionnaires serve as the basis for statistical data analysis. The results reveal that social media adoption partially mediates the relationship between each respective independent variable (Technology-Organization-Environment framework) and SMEs' performance within the UAE service industry. This mediation signifies that social media adoption plays a discernible role in influencing the impact of these independent variables on SMEs' performance. Furthermore, this research addresses a significant research gap by providing empirical insights into the relationship between social media adoption and SMEs' performance in the UAE, offering practical implications for SMEs, policymakers, and industry stakeholders. Understanding how SMEs can harness social media for a competitive advantage is vital in today's rapidly evolving business landscape. 2024 Thesis http://eprints.utem.edu.my/id/eprint/28312/ http://eprints.utem.edu.my/id/eprint/28312/1/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf text en public http://eprints.utem.edu.my/id/eprint/28312/2/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf text en validuser https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=124255 mphil masters Universiti Teknikal Malaysia Melaka Faculty of Technology Management and Technopreneurship Ahmad, Suraya
institution	Universiti Teknikal Malaysia Melaka
collection	UTeM Repository
language	English English
advisor	Ahmad, Suraya
description	Small and Medium Enterprises (SMEs) are pivotal contributors to the global economy, fostering innovation, entrepreneurship, and employment generation. The United Arab Emirates (UAE) recognizes the significance of SMEs, given their substantial presence in the private sector. As the business landscape evolves, the adoption of social media has emerged as a critical factor influencing SMEs' performance. However, empirical research on this topic in the Middle East, specifically in the UAE, is limited, highlighting the need for an in-depth investigation. By integrating the Resource-Based View (RBV) theory and the Diffusion of Innovation (DOI) theory, this study aims to explore the relationship between social media adoption and the performance of SMEs in the UAE, with a focus on the service industry. By examining the intricate dynamics between the Technology-Organization-Environment (TOE) framework and social media adoption, the research seeks to provide valuable insights into how SMEs can leverage social media for improved performance. The study utilizes a quantitative research approach, collecting data through surveys and interviews from a sample of 500 small enterprises operating in the UAE. The data analysis involves regression analysis and mediation analysis to assess the direct and mediating effects of social media adoption on SMEs' performance. For quantitative analysis, data collected from the respondents are analyzed using widely recognized statistical tools, namely the Statistical Package for the Social Sciences (SPSS) version 29 and Smart-Pls 3.3.9. A total of 374 valid questionnaires serve as the basis for statistical data analysis. The results reveal that social media adoption partially mediates the relationship between each respective independent variable (Technology-Organization-Environment framework) and SMEs' performance within the UAE service industry. This mediation signifies that social media adoption plays a discernible role in influencing the impact of these independent variables on SMEs' performance. Furthermore, this research addresses a significant research gap by providing empirical insights into the relationship between social media adoption and SMEs' performance in the UAE, offering practical implications for SMEs, policymakers, and industry stakeholders. Understanding how SMEs can harness social media for a competitive advantage is vital in today's rapidly evolving business landscape.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Alkhateri, Noora Saeed Naser Mohammed
spellingShingle	Alkhateri, Noora Saeed Naser Mohammed Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
author_facet	Alkhateri, Noora Saeed Naser Mohammed
author_sort	Alkhateri, Noora Saeed Naser Mohammed
title	Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
title_short	Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
title_full	Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
title_fullStr	Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
title_full_unstemmed	Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
title_sort	antecedents of social media adoption and its impact on service performance of uae smes service industry
granting_institution	Universiti Teknikal Malaysia Melaka
granting_department	Faculty of Technology Management and Technopreneurship
publishDate	2024
url	http://eprints.utem.edu.my/id/eprint/28312/1/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf http://eprints.utem.edu.my/id/eprint/28312/2/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf
_version_	1818612071651082240

Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry

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