Antecedents of social media adoption and its impact on service performance of UAE SMEs service industry
Small and Medium Enterprises (SMEs) are pivotal contributors to the global economy, fostering innovation, entrepreneurship, and employment generation. The United Arab Emirates (UAE) recognizes the significance of SMEs, given their substantial presence in the private sector. As the business landscape...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28312/1/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf http://eprints.utem.edu.my/id/eprint/28312/2/Antecedents%20of%20social%20media%20adoption%20and%20its%20impact%20on%20service%20performance%20of%20UAE%20SMEs%20service%20industry.pdf |
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