The role of green marketing initiatives in fostering brand trust in Indonesian industrial property
At the moment, green marketing is a hot topic, especially in the commercial industrial property sector. For Indonesian industrial property to maintain brand trust, green marketing must be implemented. Businesses must treat customers well by building brand trust. A brand trust model is required becau...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2024
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| Online Access: | http://eprints.utem.edu.my/id/eprint/28313/1/The%20role%20of%20green%20marketing%20initiatives%20in%20fostering%20brand%20trust%20in%20Indonesian%20industrial%20property.pdf http://eprints.utem.edu.my/id/eprint/28313/2/The%20role%20of%20green%20marketing%20initiatives%20in%20fostering%20brand%20trust%20in%20Indonesian%20industrial%20property.pdf |
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