Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia
This study examined online persuasion through website design by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-c...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1087/1/24p%20LOH%20YIN%20XIA.pdf http://eprints.uthm.edu.my/1087/2/LOH%20YIN%20XIA%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/1087/3/LOH%20YIN%20XIA%20WATERMARK.pdf |
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