An integrated framework for lean production and marketing mix strategy toward business performance
Business performance is a critical issue for organizations, especially in the food industry, which faces multiple challenges that are forcing companies in the industry to improve their strategies to remain competitive. The food industry plays a vital role in the economy of Malaysia by creating emplo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/8433/1/24p%20MARYAM%20HAMID%20YASEEN.pdf http://eprints.uthm.edu.my/8433/2/MARYAM%20HAMID%20YASEEN%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8433/3/MARYAM%20HAMID%20YASEEN%20WATERMARK.pdf |
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