Development of a holistic internet marketing strategy framework (IMSF) in promoting medical tourism Industry (MTI) in Malaysia
Previous studies found that Healthcare Information (HI) asymmetry or doctor-patient knowledge gap is identified as one of the problems causes the Malaysia's Medical Tourism (MT) industry less efficient. This study is then seeking to promote and introduce MT in Malaysia by using Internet as one...
Saved in:
Main Author: | Wong, Lai Yoong |
---|---|
Format: | Thesis |
Language: | English English English |
Published: |
2016
|
Subjects: | |
Online Access: | http://eprints.uthm.edu.my/9995/2/24p%20WONG%20LAI%20YOONG.pdf http://eprints.uthm.edu.my/9995/1/WONG%20LAI%20YOONG%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/9995/3/WONG%20LAI%20YOONG%20WATERMARK.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Providing An E-Business Framework For Malaysian Golf Industry In Global Market Perspective
by: Edrak, Bahrulmazi
Published: (2005) -
Anaemia in pregnancy: a retrospevtive study in maternal child and health clinic Sri Aman, Sarawak
by: Dayangku Siti Rafidah, Pengiran Hashim
Published: (2011) -
Breaking bad news of cancer diagnosis - The cancer patients'perception in Serian District
by: Mathew, Anak Gabriel Bain
Published: (2012) -
Knowledge attitude and practice (KAP) towards acceptance of human papillomavirus (HPV) vaccination among secondary school students in Kuching
by: Hamidi, Mohamad Sharkawi
Published: (2013) -
Occupational dermatoses among hospital cleaning workers in Sarawak General Hospital
by: Ayu Akida, Abdul Rashid
Published: (2010)