Analysis of the marketing status of chinese medicine clinics

With the ever-increasing social competition, people's life pressure and psychological pressure are increasing, and various known and unknown diseases also follow, which means that the health industry has huge development potential. At the same time, the government has also issued a series of po...

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Main Author:	Jiang, Zhuqian
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HB Economic Theory
Online Access:	http://eprints.utm.my/id/eprint/101752/1/JiangZhuqianMAHIBS2022.pdf
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id	my-utm-ep.101752
record_format	uketd_dc
spelling	my-utm-ep.1017522023-07-10T09:18:53Z Analysis of the marketing status of chinese medicine clinics 2022 Jiang, Zhuqian HB Economic Theory With the ever-increasing social competition, people's life pressure and psychological pressure are increasing, and various known and unknown diseases also follow, which means that the health industry has huge development potential. At the same time, the government has also issued a series of policies to escort the development of Chinese medicine, and the development of Chinese medicine has reached its golden age. However, due to people's lack of a correct understanding of Chinese medicine and the impact of Western medicine, the development of Chinese medicine is very difficult. How to achieve sustainable development and achieve good economic benefits in a market economy environment is an urgent problem for many Chinese hospitals and Chinese medicine clinics. This article takes the Bojitang Chinese Medicine Clinic as the research object. The Bojitang Chinese Medicine Clinic is a comprehensive Chinese medicine clinic with a traditional Chinese medicine diagnosis and treatment as the main body, and acupuncture and massage therapy as a supplement. After five years of continuous development, it enjoys a certain influence in the local area. However, due to fierce competition in the industry and constant changes in consumer demand, Bojitang needs to constantly adjust its marketing strategies and methods to achieve long-term stable development. This study uses marketing theories and strategic analysis tools, such as 4Ps analysis, PEST analysis, etc. to conduct specific analysis of Bojitang’s operating conditions and internal and external environments, to find out the problems in clinic marketing and conduct further analysis. At the same time, a questionnaire survey was conducted on consumers to collect data, and SPSS was used to process and analyze the data. Through the marketing analysis of Bojitang, the marketing capabilities of the clinic can be improved, thereby promoting the realization of the clinic's goals. 2022 Thesis http://eprints.utm.my/id/eprint/101752/ http://eprints.utm.my/id/eprint/101752/1/JiangZhuqianMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147759 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Jiang, Zhuqian Analysis of the marketing status of chinese medicine clinics
description	With the ever-increasing social competition, people's life pressure and psychological pressure are increasing, and various known and unknown diseases also follow, which means that the health industry has huge development potential. At the same time, the government has also issued a series of policies to escort the development of Chinese medicine, and the development of Chinese medicine has reached its golden age. However, due to people's lack of a correct understanding of Chinese medicine and the impact of Western medicine, the development of Chinese medicine is very difficult. How to achieve sustainable development and achieve good economic benefits in a market economy environment is an urgent problem for many Chinese hospitals and Chinese medicine clinics. This article takes the Bojitang Chinese Medicine Clinic as the research object. The Bojitang Chinese Medicine Clinic is a comprehensive Chinese medicine clinic with a traditional Chinese medicine diagnosis and treatment as the main body, and acupuncture and massage therapy as a supplement. After five years of continuous development, it enjoys a certain influence in the local area. However, due to fierce competition in the industry and constant changes in consumer demand, Bojitang needs to constantly adjust its marketing strategies and methods to achieve long-term stable development. This study uses marketing theories and strategic analysis tools, such as 4Ps analysis, PEST analysis, etc. to conduct specific analysis of Bojitang’s operating conditions and internal and external environments, to find out the problems in clinic marketing and conduct further analysis. At the same time, a questionnaire survey was conducted on consumers to collect data, and SPSS was used to process and analyze the data. Through the marketing analysis of Bojitang, the marketing capabilities of the clinic can be improved, thereby promoting the realization of the clinic's goals.
format	Thesis
qualification_level	Master's degree
author	Jiang, Zhuqian
author_facet	Jiang, Zhuqian
author_sort	Jiang, Zhuqian
title	Analysis of the marketing status of chinese medicine clinics
title_short	Analysis of the marketing status of chinese medicine clinics
title_full	Analysis of the marketing status of chinese medicine clinics
title_fullStr	Analysis of the marketing status of chinese medicine clinics
title_full_unstemmed	Analysis of the marketing status of chinese medicine clinics
title_sort	analysis of the marketing status of chinese medicine clinics
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/101752/1/JiangZhuqianMAHIBS2022.pdf
_version_	1776100763094745088

Analysis of the marketing status of chinese medicine clinics

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