Improvement of sales promotional strategy for Medicare Pharmacy sustainability

Implementing and enhancing the effective and efficient advertising and marketing approach to engage consumer and growth the sales is a threat to small enterprise owners. till date, a bit wide variety of research has been carried out on the impact of sales promotional techniques advertising on small...

Full description

Saved in:

Bibliographic Details
Main Author:	Devet, Caroline Angel
Format:	Thesis
Language:	English
Published:	2022
Subjects:	HB Economic Theory
Online Access:	http://eprints.utm.my/id/eprint/101991/1/CarolineAngelDevetMAHIBS2022.pdf.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.101991
record_format	uketd_dc
spelling	my-utm-ep.1019912023-07-25T10:15:40Z Improvement of sales promotional strategy for Medicare Pharmacy sustainability 2022 Devet, Caroline Angel HB Economic Theory Implementing and enhancing the effective and efficient advertising and marketing approach to engage consumer and growth the sales is a threat to small enterprise owners. till date, a bit wide variety of research has been carried out on the impact of sales promotional techniques advertising on small commercial enterprise within the pharmaceutical enterprise. in that case, the motive of this study is to perceive the effect of sales promotional strategies toward the sales of Medicare Pharmacy as measured by using the impact of social media outreach on brand awareness and growth the sales and the quantity of customer visits. SWOT analysis has been conducted to discover the strength, weaknesses, opportunities, and threats of Medicare Pharmacy. The study has discussed the applicable theory and model related to the research which is marketing mix (Product, Place, Price and Promotion) and social network theory. The conceptual framework for this examines became the social media advertising and marketing framework. Intervention proposed in this research is social media marketing and sales promotion. The philosophy of this research is interpretivism. This study accumulated data using mixed method which is qualitative and quantitative approach. The study collected the results via measuring the social media metrics (awareness metrics, engagement metrics and customer metrics) and interviewing the business owner and reviewing the files such as profit and loss statement. Overall, in both interventions, the researcher obtains a positive result, where the sales and number of customer visit has been increased. 2022 Thesis http://eprints.utm.my/id/eprint/101991/ http://eprints.utm.my/id/eprint/101991/1/CarolineAngelDevetMAHIBS2022.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147750 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HB Economic Theory
spellingShingle	HB Economic Theory Devet, Caroline Angel Improvement of sales promotional strategy for Medicare Pharmacy sustainability
description	Implementing and enhancing the effective and efficient advertising and marketing approach to engage consumer and growth the sales is a threat to small enterprise owners. till date, a bit wide variety of research has been carried out on the impact of sales promotional techniques advertising on small commercial enterprise within the pharmaceutical enterprise. in that case, the motive of this study is to perceive the effect of sales promotional strategies toward the sales of Medicare Pharmacy as measured by using the impact of social media outreach on brand awareness and growth the sales and the quantity of customer visits. SWOT analysis has been conducted to discover the strength, weaknesses, opportunities, and threats of Medicare Pharmacy. The study has discussed the applicable theory and model related to the research which is marketing mix (Product, Place, Price and Promotion) and social network theory. The conceptual framework for this examines became the social media advertising and marketing framework. Intervention proposed in this research is social media marketing and sales promotion. The philosophy of this research is interpretivism. This study accumulated data using mixed method which is qualitative and quantitative approach. The study collected the results via measuring the social media metrics (awareness metrics, engagement metrics and customer metrics) and interviewing the business owner and reviewing the files such as profit and loss statement. Overall, in both interventions, the researcher obtains a positive result, where the sales and number of customer visit has been increased.
format	Thesis
qualification_level	Master's degree
author	Devet, Caroline Angel
author_facet	Devet, Caroline Angel
author_sort	Devet, Caroline Angel
title	Improvement of sales promotional strategy for Medicare Pharmacy sustainability
title_short	Improvement of sales promotional strategy for Medicare Pharmacy sustainability
title_full	Improvement of sales promotional strategy for Medicare Pharmacy sustainability
title_fullStr	Improvement of sales promotional strategy for Medicare Pharmacy sustainability
title_full_unstemmed	Improvement of sales promotional strategy for Medicare Pharmacy sustainability
title_sort	improvement of sales promotional strategy for medicare pharmacy sustainability
granting_institution	Universiti Teknologi Malaysia
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/101991/1/CarolineAngelDevetMAHIBS2022.pdf.pdf
_version_	1776100819959021568

Improvement of sales promotional strategy for Medicare Pharmacy sustainability

Similar Items