Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort

Pusat Ekonomi Digital Malaysia(PEDi), formerly known as Pusat Internet Komuniti, a project by MCMC acts as a catalyst for local entrepreneur development to boost and contribute to the development of the digital economy in Malaysia. The impact of the pandemic Covid-19 is enormous on the global econom...

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Main Author: Jaffar, Suhaila
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.utm.my/102317/1/SuhailaJaffarMAHIBS2022.pdf
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spelling my-utm-ep.1023172024-02-06T08:47:47Z Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort 2022 Jaffar, Suhaila HB615-715 Entrepreneurship. Risk and uncertainty. Property Pusat Ekonomi Digital Malaysia(PEDi), formerly known as Pusat Internet Komuniti, a project by MCMC acts as a catalyst for local entrepreneur development to boost and contribute to the development of the digital economy in Malaysia. The impact of the pandemic Covid-19 is enormous on the global economy. The use of technology has grown, and digitalization has impacted nearly all aspects and levels of life. The urban people may adapt much quicker to this change, but rural people may need help to adjust. Previous literature has revealed a significant relationship between rural entrepreneurship and ICT knowledge among the instruments to eliminate poverty. This study aims to asses and improve the ICT acceptance level among the community in Beaufort through digital entrepreneurship. This action research targets the community in the district of Beaufort where MCMC has 6 Pusat Ekonomi Digital Keluarga Malaysia. This study’s data will be collected through a mixed method. The data sources will also be from literature reviews, documents, expert opinions, and trends observation on successful entrepreneurship development for the community. The outcome of this study is an intervention program to improve the ICT acceptance level through digital entrepreneurship in the rural community of Beaufort. 2022 Thesis http://eprints.utm.my/102317/ http://eprints.utm.my/102317/1/SuhailaJaffarMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:146009 masters Universiti Teknologi Malaysia Azman Hashim International Business School
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HB615-715 Entrepreneurship
Risk and uncertainty
Property
spellingShingle HB615-715 Entrepreneurship
Risk and uncertainty
Property
Jaffar, Suhaila
Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
description Pusat Ekonomi Digital Malaysia(PEDi), formerly known as Pusat Internet Komuniti, a project by MCMC acts as a catalyst for local entrepreneur development to boost and contribute to the development of the digital economy in Malaysia. The impact of the pandemic Covid-19 is enormous on the global economy. The use of technology has grown, and digitalization has impacted nearly all aspects and levels of life. The urban people may adapt much quicker to this change, but rural people may need help to adjust. Previous literature has revealed a significant relationship between rural entrepreneurship and ICT knowledge among the instruments to eliminate poverty. This study aims to asses and improve the ICT acceptance level among the community in Beaufort through digital entrepreneurship. This action research targets the community in the district of Beaufort where MCMC has 6 Pusat Ekonomi Digital Keluarga Malaysia. This study’s data will be collected through a mixed method. The data sources will also be from literature reviews, documents, expert opinions, and trends observation on successful entrepreneurship development for the community. The outcome of this study is an intervention program to improve the ICT acceptance level through digital entrepreneurship in the rural community of Beaufort.
format Thesis
qualification_level Master's degree
author Jaffar, Suhaila
author_facet Jaffar, Suhaila
author_sort Jaffar, Suhaila
title Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
title_short Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
title_full Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
title_fullStr Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
title_full_unstemmed Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort
title_sort empowering rural entrepreneur with digital entrepreneurship, a study for community of beaufort
granting_institution Universiti Teknologi Malaysia
granting_department Azman Hashim International Business School
publishDate 2022
url http://eprints.utm.my/102317/1/SuhailaJaffarMAHIBS2022.pdf
_version_ 1804889425410260992