Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise

The purpose of this study is to investigate how the Social Media Marketing Transforming and Sustaining Smes Amid MCO, in this world of digitalization, digital marketing is a worldwide trend that used in an organization or any institutions even in education. Digital marketing refers to digital ads, s...

Full description

Saved in:

Bibliographic Details
Main Author:	Jamil, Nur Alisya
Format:	Thesis
Language:	English
Published:	2022
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/102334/1/NurAlisyaJamilMAHIBS2022.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.102334
record_format	uketd_dc
spelling	my-utm-ep.1023342023-08-21T08:09:59Z Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise 2022 Jamil, Nur Alisya H Social Sciences (General) The purpose of this study is to investigate how the Social Media Marketing Transforming and Sustaining Smes Amid MCO, in this world of digitalization, digital marketing is a worldwide trend that used in an organization or any institutions even in education. Digital marketing refers to digital ads, such as search engines, blogs, social media, email and smartphone applications, offered by digital platforms. Amid the MCO many businesses face caused massive dislocation among small businesses just several weeks after its onset. Many businesses had temporarily closed and only essentials business operate partially or not fully capacity. This study is focus on selected SMEs company in Food and Beverages (F&B) sector which is an essential business. Mix method are used in data collection and nonprobability sampling techniques was adopted in this study. The data analysis methods are descriptive analysis, Reliability test, Normality test, Multiple Regression test and T-test analysis adopted in this research. The questionnaires were distributed through media social. The aim of the study is to explore the marketing issues on Farhan Bina Teguh Enterprise related to awareness and preferences, to analyse the consumers’ awareness and preferences through digital marketing on social media amid MCO, and to identify the relationship of consumers’ awareness and preferences towards purchase intention. This paper allows SMEs to effectively incorporate and adopt digital marketing as a tool in its business plan and to understand the competitive market effectiveness of digital marketing. 2022 Thesis http://eprints.utm.my/id/eprint/102334/ http://eprints.utm.my/id/eprint/102334/1/NurAlisyaJamilMAHIBS2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147756 masters Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Jamil, Nur Alisya Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
description	The purpose of this study is to investigate how the Social Media Marketing Transforming and Sustaining Smes Amid MCO, in this world of digitalization, digital marketing is a worldwide trend that used in an organization or any institutions even in education. Digital marketing refers to digital ads, such as search engines, blogs, social media, email and smartphone applications, offered by digital platforms. Amid the MCO many businesses face caused massive dislocation among small businesses just several weeks after its onset. Many businesses had temporarily closed and only essentials business operate partially or not fully capacity. This study is focus on selected SMEs company in Food and Beverages (F&B) sector which is an essential business. Mix method are used in data collection and nonprobability sampling techniques was adopted in this study. The data analysis methods are descriptive analysis, Reliability test, Normality test, Multiple Regression test and T-test analysis adopted in this research. The questionnaires were distributed through media social. The aim of the study is to explore the marketing issues on Farhan Bina Teguh Enterprise related to awareness and preferences, to analyse the consumers’ awareness and preferences through digital marketing on social media amid MCO, and to identify the relationship of consumers’ awareness and preferences towards purchase intention. This paper allows SMEs to effectively incorporate and adopt digital marketing as a tool in its business plan and to understand the competitive market effectiveness of digital marketing.
format	Thesis
qualification_level	Master's degree
author	Jamil, Nur Alisya
author_facet	Jamil, Nur Alisya
author_sort	Jamil, Nur Alisya
title	Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
title_short	Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
title_full	Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
title_fullStr	Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
title_full_unstemmed	Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise
title_sort	transforming and sustaining smes amid mco through social media marketing: a study on farhan bina teguh enterprise
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2022
url	http://eprints.utm.my/id/eprint/102334/1/NurAlisyaJamilMAHIBS2022.pdf
_version_	1776100898610610176

Transforming and sustaining SMEs Amid MCO through social media marketing: a study on Farhan Bina Teguh Enterprise

Similar Items