Enhancement of Malaysia ICT volunteer (MIV) program Performance at (PERKEP) PDRM through effective social media engagement
The focus of the Malaysian ICT Volunteers (MIV) study with the PERKEP organization (PDRM) is on the approach and use of social media in ICT volunteer work. MIV aims to help the community be sensitive to disseminating news presented on social media besides developing ICT in the community. The use of...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/102352/1/SaifulRidzwanMatDarusMAHIBS2021.pdf.pdf |
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| Summary: | The focus of the Malaysian ICT Volunteers (MIV) study with the PERKEP organization (PDRM) is on the approach and use of social media in ICT volunteer work. MIV aims to help the community be sensitive to disseminating news presented on social media besides developing ICT in the community. The use of social media as a platform to spread information is very effective in this century. However, there are some of the information presented on social media whose authenticity and truthfulness are questionable. In general, Malaysians are still unaware of the laws imposed for abusing social media, including the sharing and disseminating fake, obscene, threatening, obscene, and indecent content and news. There are three (3) objectives identified for this study: to determine the impact of independent and uncontrolled use of social media platforms, to measure the effectiveness of the interactive use of social media platforms, and to recommend the development of social media usage models through interactive factors. The mixed-method used for this study is to obtain the results from the analysis from the interview session involving two (2) officers at MCMC by using NVivo software (qualitative) and using the software 'Statistical Package for the Social Sciences (SPSS) collected from 30 ICT volunteers from PERKEP (MCMC). The triangulation approach was used to combine quantitative and qualitative results for this study to be acceptable and reliable. There are two (2) cycles to complete this study, namely by using the intervention of the use of social media platforms (AR1) and by holding a workshop with PERKEP (PDRM) staff for the next cycle (AR2) to get more detailed feedback for the study. There was an increase in positive outcome findings for the pre-and post-cycle for both cycle implementations even though the score values obtained were minimal for the intervention for the second cycle (AR2). |
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