Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior

Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior

The living resources ecosystem is consistently threatened by numerous environmental degradations whereas concerted salvaging efforts of the resources by organizations and marketers have not developed better customers' green purchasing behaviour significantly. Although the Environmental Performa...

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Main Author: Rosli, Nennie Trianna
Format: Thesis
Language:English
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/108148/1/NennieTriannaRoslanHassanPAHIBS2019.pdf.pdf
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spelling my-utm-ep.1081482024-11-01T02:22:30Z Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior 2019 Rosli, Nennie Trianna HF Commerce The living resources ecosystem is consistently threatened by numerous environmental degradations whereas concerted salvaging efforts of the resources by organizations and marketers have not developed better customers' green purchasing behaviour significantly. Although the Environmental Performance Index proved to be of enormous importance, it is neither taking account of affecting people's sensitivity level nor does it guarantee to make them act on it. Furthermore, there is apparent comprehensive evidence on available antecedents to measure the customers' awareness of environmental quality. With this in mind, this study attempts to address the attitude­behaviour gap by conceptualizing the possible constructs of Environmental Quality Awareness (EQA). Two major theories were adapted; namely the Theory of Planned Behaviour and the Stimulus Organism Response Theory to explain green trust, environmental quality awareness, green self-efficacy and the mediating role of environmental attitude in order to understand the customers' green purchasing behaviour. The research collected 321 usable data through questionnaire from Malaysian respondents who are aware of and use household technology products. The data was analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) method. The result indicated that 70% of the EQA integrated constructs framework is supported; namely the relationship of EQA and green self-efficacy towards environmental attitude and the relationship of green trust, green self-efficacy and environmental attitude towards green purchasing. Additionally, the mediator role of environmental attitude also supported the relationship between EQA and green self-efficacy towards green purchasing behaviour. The remainder 30% of the framework showed non-supportive hypotheses; the relationship of green trust towards environmental attitude, the relationship of EQA towards green purchasing and the mediator role of environmental attitude between green trust and green purchasing behaviour. In conclusion, this empirical research has contributed to the EQA novelty that essentially gives the body of knowledge and marketers a better understanding of broad and complex customers' behaviour spectrum in purchasing green products that will then provide resolutions for better environment sustenance 2019 Thesis http://eprints.utm.my/108148/ http://eprints.utm.my/108148/1/NennieTriannaRoslanHassanPAHIBS2019.pdf.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154246 phd doctoral Universiti Teknologi Malaysia International Business School
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Rosli, Nennie Trianna
Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
description The living resources ecosystem is consistently threatened by numerous environmental degradations whereas concerted salvaging efforts of the resources by organizations and marketers have not developed better customers' green purchasing behaviour significantly. Although the Environmental Performance Index proved to be of enormous importance, it is neither taking account of affecting people's sensitivity level nor does it guarantee to make them act on it. Furthermore, there is apparent comprehensive evidence on available antecedents to measure the customers' awareness of environmental quality. With this in mind, this study attempts to address the attitude­behaviour gap by conceptualizing the possible constructs of Environmental Quality Awareness (EQA). Two major theories were adapted; namely the Theory of Planned Behaviour and the Stimulus Organism Response Theory to explain green trust, environmental quality awareness, green self-efficacy and the mediating role of environmental attitude in order to understand the customers' green purchasing behaviour. The research collected 321 usable data through questionnaire from Malaysian respondents who are aware of and use household technology products. The data was analyzed using Partial Least Square - Structural Equation Modeling (PLS-SEM) method. The result indicated that 70% of the EQA integrated constructs framework is supported; namely the relationship of EQA and green self-efficacy towards environmental attitude and the relationship of green trust, green self-efficacy and environmental attitude towards green purchasing. Additionally, the mediator role of environmental attitude also supported the relationship between EQA and green self-efficacy towards green purchasing behaviour. The remainder 30% of the framework showed non-supportive hypotheses; the relationship of green trust towards environmental attitude, the relationship of EQA towards green purchasing and the mediator role of environmental attitude between green trust and green purchasing behaviour. In conclusion, this empirical research has contributed to the EQA novelty that essentially gives the body of knowledge and marketers a better understanding of broad and complex customers' behaviour spectrum in purchasing green products that will then provide resolutions for better environment sustenance
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Rosli, Nennie Trianna
author_facet Rosli, Nennie Trianna
author_sort Rosli, Nennie Trianna
title Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
title_short Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
title_full Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
title_fullStr Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
title_full_unstemmed Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
title_sort green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
granting_institution Universiti Teknologi Malaysia
granting_department International Business School
publishDate 2019
url http://eprints.utm.my/108148/1/NennieTriannaRoslanHassanPAHIBS2019.pdf.pdf
_version_ 1818646936098439168

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