Impacts of intrinsic motivational factors and attitude on Halal food purchase intention, with the country of origin as the moderator in Pakistan
The demand for halal food products has significantly increased during the last two decades. However, so far, the research being done in this area is absolutely not a match for the rising halal food consumption trends. Especially in Pakistan, which is the second-largest Muslim country, halal food stu...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108275/1/SumeraSyedPAHIBS2022.pdf.pdf |
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