Impacts of intrinsic motivational factors and attitude on Halal food purchase intention, with the country of origin as the moderator in Pakistan

The demand for halal food products has significantly increased during the last two decades. However, so far, the research being done in this area is absolutely not a match for the rising halal food consumption trends. Especially in Pakistan, which is the second-largest Muslim country, halal food stu...

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主要作者: Syed, Sumera
格式: Thesis
語言:English
出版: 2022
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在線閱讀:http://eprints.utm.my/108275/1/SumeraSyedPAHIBS2022.pdf.pdf
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