The role of intrinsic and extrinsic motivations on cyber- market mavenism's information sharing behavior
Motivation is extensively regarded as the most important factor affecting individual behavior due to its determining impact on the intensity, strength, persistence, purpose, or direction of customer behavior, especially on social network sites (SNS). Building strategic marketing communications to sh...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108322/1/AlhamzahFadhilAbbasPAHIBS2022.pdf.pdf |
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