The effects of dynamic capabilities, culture and the role of management accountant on the relationship between big data analytics capabilities and innovation performance
Big Data Analytics (BDA) have the power to modernize traditional ways of doing business. Nevertheless, Big Data Analytics Capabilities (BDAC) impact on a firm’s innovation performance is still not fully understood. The ‘Age of Data’ is thriving because new data is being produced at an unprecedented...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.utm.my/108361/1/SabraMunirPAHIBS2022.pdf.pdf |
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