The influence of halal food knowledge and trust on non-muslim consumers' halal food purchase intention

The influence of halal food knowledge and trust on non-muslim consumers' halal food purchase intention

The drivers of non-Muslim consumers in Malaysia to consume halal food have become one of the topics in halal studies. Those studies mostly mentioned that health benefits become the main reason for the non-Muslim consumers to consume halal food. However, there are still perceptions amongst the non-Mu...

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書目詳細資料
主要作者:	Wibowo, Mas Wahyu
格式:	Thesis
語言:	English
出版:	2018
主題:	H Social Sciences (General) HF Commerce
在線閱讀:	http://eprints.utm.my/108394/1/MasWahyuWibowoPAHIBS2018.pdf.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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