Customer profile management system using CRM

The conventional approach in customer management is the reason why the inefficiency of customer management occurred, as well as the increase of promotion cost and the distance in relationship between the existing customers and the organization. By looking at the Customer Relationship Management (CRM...

Full description

Saved in:

Bibliographic Details
Main Author:	Ibrahim, Al-Fattah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/11572/6/AlfattahIbrahimMFSKSM2010.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.11572
record_format	uketd_dc
spelling	my-utm-ep.115722017-09-26T08:54:01Z Customer profile management system using CRM 2010-03 Ibrahim, Al-Fattah HD28 Management. Industrial Management QA75 Electronic computers. Computer science The conventional approach in customer management is the reason why the inefficiency of customer management occurred, as well as the increase of promotion cost and the distance in relationship between the existing customers and the organization. By looking at the Customer Relationship Management (CRM) approach, the customer management can be increased and can reduce the distance relationship between the customers and the organization. Therefore, the purpose of learning CRM approach is to understand in details about CRM, provide the better services, facilitate the maintenance of existing customers in corresponding with the increasing the number of new customers. Based on the research conducted, one new system will be developed for the purpose of creating an electronic-based application system. This system will emphasize on customer profiling. From this system, the selling and marketing operations can be used to make a customer profile. This system will be developed using object-oriented approach and Hypertext Preprocessor (PHP) as the core programming language as well as MySQL as the database. This system will be implemented online using Apache Web Server. 2010-03 Thesis http://eprints.utm.my/id/eprint/11572/ http://eprints.utm.my/id/eprint/11572/6/AlfattahIbrahimMFSKSM2010.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems Faculty of Computer Science and Information System 1 Khairul Nizam Zainal Badri, “20 Jam Mengenali eCRM”, Venton Publishing, 2007 2 Roberts-Witt, Sarah L. (2000). “It’s the Customer, Stupid! PC Magazine “. Berkeley Place: University of California, Irvine. 3 Peppers, D., Rogers, M., and Dorf, B. (1999). “Is Your Company Ready for Oneto- One Marketing?” Harvard Business Review, vol. 77(1): 101–109. 4 Alavi, M., and Leidner, D.E. (2001). “Review: Knowledge management and knowledge management systems: Conceptual foundations and research issues.” MIS Quarterly, vol. 25(1): 107–136. 5 Stefanou, C.J., and Sarmaniotis, C. (2003). “CRM and customer-centric knowledge management: An empirical research. Business Process Management Journal”, vol.9(5): 617–634. 6 http://en.wikipedia.org/wiki/Demographics (Oktober, 2009) 7 D&B Research Whitepaper – “Customer Profiling: Using Your Customer Data to Improve Your Marketing ROI” 8 Zanibal – “Data Cleansing & Enhancement”, http://www.zanibal.com/files/data_cleaning_and_enhancement.pdf (Oktober, 2009) 9 www.apache.org (Oktober, 2009) 10 www.php.net (Oktober, 2009) 11 Luke Welling, Laura Thomson. (2004). “PHP and MySQL Web Development”.3rdEdition. United State of America:Developer’s Library. Retrieved on 10th Sept 2008. 12 Mohamad Hj Md Som, “Internet Media Management System For University Campus Interactive TV (UTHM)”, 2009. 13 Dennis, A., Haley Wixom, B., Tegarden, D. (2005). “System Analysis and Design with UML version 2.0”. Wiley. USA. 14 Arthur M. Hughes. RFM: IS it “kudzu” or is it Gold? http://www.dbmarketing.com/articles/Art123.htm (March, 2010) 15 Harris Infosource, A D&B company, “Best Profile” http://www.harrisinfo.com/harrisinfo/products/pdfs/BestProfile.pdf (March, 2010)
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management HD28 Management Industrial Management Ibrahim, Al-Fattah Customer profile management system using CRM
description	The conventional approach in customer management is the reason why the inefficiency of customer management occurred, as well as the increase of promotion cost and the distance in relationship between the existing customers and the organization. By looking at the Customer Relationship Management (CRM) approach, the customer management can be increased and can reduce the distance relationship between the customers and the organization. Therefore, the purpose of learning CRM approach is to understand in details about CRM, provide the better services, facilitate the maintenance of existing customers in corresponding with the increasing the number of new customers. Based on the research conducted, one new system will be developed for the purpose of creating an electronic-based application system. This system will emphasize on customer profiling. From this system, the selling and marketing operations can be used to make a customer profile. This system will be developed using object-oriented approach and Hypertext Preprocessor (PHP) as the core programming language as well as MySQL as the database. This system will be implemented online using Apache Web Server.
format	Thesis
qualification_level	Master's degree
author	Ibrahim, Al-Fattah
author_facet	Ibrahim, Al-Fattah
author_sort	Ibrahim, Al-Fattah
title	Customer profile management system using CRM
title_short	Customer profile management system using CRM
title_full	Customer profile management system using CRM
title_fullStr	Customer profile management system using CRM
title_full_unstemmed	Customer profile management system using CRM
title_sort	customer profile management system using crm
granting_institution	Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems
granting_department	Faculty of Computer Science and Information System
publishDate	2010
url	http://eprints.utm.my/id/eprint/11572/6/AlfattahIbrahimMFSKSM2010.pdf
_version_	1747814871647387648

Customer profile management system using CRM

Similar Items