Front end customer relationship management (CRM) for UTM alumni

Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing p...

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Main Author: Naharu, Nasrah
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf
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id my-utm-ep.15438
record_format uketd_dc
spelling my-utm-ep.154382017-09-19T05:03:05Z Front end customer relationship management (CRM) for UTM alumni 2010-12 Naharu, Nasrah HD28 Management. Industrial Management QA75 Electronic computers. Computer science Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing productivity, win the customer, provide good quality of service and offer good product to the customer. Realizing this , Higher education take the opportunities move from traditional turned to automation of internal business and organizational processes. From internal business process, higher education is moving to external business process to focus more on their customers. The customers of the higher education organizations are the students, alumni, donors, faculty members and staff members. The nature of relationships between alumni and organization can be considered as temporal. In fact, this study proposes that CRM approach will help alumni to reach their objectives. The application front end system is considered appropriate to be used as a problem solver of the Alumni Liaison Unit in higher education institution. 2010-12 Thesis http://eprints.utm.my/id/eprint/15438/ http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems Faculty of Computer Science and Information System
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HD28 Management
Industrial Management
HD28 Management
Industrial Management
spellingShingle HD28 Management
Industrial Management
HD28 Management
Industrial Management
Naharu, Nasrah
Front end customer relationship management (CRM) for UTM alumni
description Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing productivity, win the customer, provide good quality of service and offer good product to the customer. Realizing this , Higher education take the opportunities move from traditional turned to automation of internal business and organizational processes. From internal business process, higher education is moving to external business process to focus more on their customers. The customers of the higher education organizations are the students, alumni, donors, faculty members and staff members. The nature of relationships between alumni and organization can be considered as temporal. In fact, this study proposes that CRM approach will help alumni to reach their objectives. The application front end system is considered appropriate to be used as a problem solver of the Alumni Liaison Unit in higher education institution.
format Thesis
qualification_level Master's degree
author Naharu, Nasrah
author_facet Naharu, Nasrah
author_sort Naharu, Nasrah
title Front end customer relationship management (CRM) for UTM alumni
title_short Front end customer relationship management (CRM) for UTM alumni
title_full Front end customer relationship management (CRM) for UTM alumni
title_fullStr Front end customer relationship management (CRM) for UTM alumni
title_full_unstemmed Front end customer relationship management (CRM) for UTM alumni
title_sort front end customer relationship management (crm) for utm alumni
granting_institution Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems
granting_department Faculty of Computer Science and Information System
publishDate 2010
url http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf
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