Front end customer relationship management (CRM) for UTM alumni

Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing p...

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Main Author:	Naharu, Nasrah
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf
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id	my-utm-ep.15438
record_format	uketd_dc
spelling	my-utm-ep.154382017-09-19T05:03:05Z Front end customer relationship management (CRM) for UTM alumni 2010-12 Naharu, Nasrah HD28 Management. Industrial Management QA75 Electronic computers. Computer science Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing productivity, win the customer, provide good quality of service and offer good product to the customer. Realizing this , Higher education take the opportunities move from traditional turned to automation of internal business and organizational processes. From internal business process, higher education is moving to external business process to focus more on their customers. The customers of the higher education organizations are the students, alumni, donors, faculty members and staff members. The nature of relationships between alumni and organization can be considered as temporal. In fact, this study proposes that CRM approach will help alumni to reach their objectives. The application front end system is considered appropriate to be used as a problem solver of the Alumni Liaison Unit in higher education institution. 2010-12 Thesis http://eprints.utm.my/id/eprint/15438/ http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems Faculty of Computer Science and Information System
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management HD28 Management Industrial Management Naharu, Nasrah Front end customer relationship management (CRM) for UTM alumni
description	Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing productivity, win the customer, provide good quality of service and offer good product to the customer. Realizing this , Higher education take the opportunities move from traditional turned to automation of internal business and organizational processes. From internal business process, higher education is moving to external business process to focus more on their customers. The customers of the higher education organizations are the students, alumni, donors, faculty members and staff members. The nature of relationships between alumni and organization can be considered as temporal. In fact, this study proposes that CRM approach will help alumni to reach their objectives. The application front end system is considered appropriate to be used as a problem solver of the Alumni Liaison Unit in higher education institution.
format	Thesis
qualification_level	Master's degree
author	Naharu, Nasrah
author_facet	Naharu, Nasrah
author_sort	Naharu, Nasrah
title	Front end customer relationship management (CRM) for UTM alumni
title_short	Front end customer relationship management (CRM) for UTM alumni
title_full	Front end customer relationship management (CRM) for UTM alumni
title_fullStr	Front end customer relationship management (CRM) for UTM alumni
title_full_unstemmed	Front end customer relationship management (CRM) for UTM alumni
title_sort	front end customer relationship management (crm) for utm alumni
granting_institution	Universiti Teknologi Malaysia, Faculty of Computer Science and Information Systems
granting_department	Faculty of Computer Science and Information System
publishDate	2010
url	http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf
_version_	1747814997100068864

Front end customer relationship management (CRM) for UTM alumni

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