Front end customer relationship management (CRM) for UTM alumni

Many strategies have been formulated to help a company in achieving it’s objectives. One of the most popular strategy that has been adopted among researchers and business sponsor nowadays is Customer Relationship Management (CRM). The purpose of using CRM in an organization is to improve marketing p...

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Bibliographic Details
Main Author: Naharu, Nasrah
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/15438/4/NasrahNaharuMFSKSM2010.pdf
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