The effects of country-of-origin on yemeni consumers' attitudes towards asian products

The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers’ attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was empl...

Full description

Saved in:

Bibliographic Details
Main Author:	Al Maktary, Ammar Yassin Ghalib
Format:	Thesis
Language:	English
Published:	2009
Online Access:	http://eprints.utm.my/id/eprint/16942/1/AmmarYassinGhalibAl-MaktaryPFM2009.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-utm-ep.16942
record_format	uketd_dc
spelling	my-utm-ep.169422017-07-03T08:17:47Z The effects of country-of-origin on yemeni consumers' attitudes towards asian products 2009-04 Al Maktary, Ammar Yassin Ghalib The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers’ attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was employed to measure the effects of country-of-origin on consumers’ valuations of home appliance products made-in five selected Asian countries of origin namely Malaysia, Japan, Korea, Taiwan and China. In this study, a theoretical framework of country-of-origin effects was tested in which the complete model was illustrated with associated variable which influenced consumers’ attitudes and purchase intention. The data collection instrument used was questionnaire which was administrated personally and distributed to a total sample of 1095 households in three Yemeni regions which include six urban cities. From this number, 625 respondents answered the questionnaires. The data had been analyzed using the mean significant differences and significant relationship between independent and dependent variables. It involved statistical methods such as t-test, one-way ANOVA, coefficient Cronbach’s alpha and regression analysis to draw the results. Yemeni consumers preferred the products made in Japan more followed by products made-in Malaysia and Korea. However, they were having less attitudes towards Chinese and Taiwanese products. In addition, significant differences were found in Yemeni consumers’ perception, attitudes and purchase intention according to their regions. Besides, the information sources of country-of-origin knowledge were also identified. Television and wordof mouth were found to be the mostly used information sources by Yemeni consumers to know more about country-of-origin. Significant differences were found among respondents depending on their demographic background in the use of information sources. 2009-04 Thesis http://eprints.utm.my/id/eprint/16942/ http://eprints.utm.my/id/eprint/16942/1/AmmarYassinGhalibAl-MaktaryPFM2009.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:99787?queryType=vitalDismax&query=The+effects+of+country-of-origin+on+yemeni+consumers%27+attitudes+towards+asian+products&public=true phd doctoral Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development Faculty of Management and Human Resource Development
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
description	The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers’ attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was employed to measure the effects of country-of-origin on consumers’ valuations of home appliance products made-in five selected Asian countries of origin namely Malaysia, Japan, Korea, Taiwan and China. In this study, a theoretical framework of country-of-origin effects was tested in which the complete model was illustrated with associated variable which influenced consumers’ attitudes and purchase intention. The data collection instrument used was questionnaire which was administrated personally and distributed to a total sample of 1095 households in three Yemeni regions which include six urban cities. From this number, 625 respondents answered the questionnaires. The data had been analyzed using the mean significant differences and significant relationship between independent and dependent variables. It involved statistical methods such as t-test, one-way ANOVA, coefficient Cronbach’s alpha and regression analysis to draw the results. Yemeni consumers preferred the products made in Japan more followed by products made-in Malaysia and Korea. However, they were having less attitudes towards Chinese and Taiwanese products. In addition, significant differences were found in Yemeni consumers’ perception, attitudes and purchase intention according to their regions. Besides, the information sources of country-of-origin knowledge were also identified. Television and wordof mouth were found to be the mostly used information sources by Yemeni consumers to know more about country-of-origin. Significant differences were found among respondents depending on their demographic background in the use of information sources.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Al Maktary, Ammar Yassin Ghalib
spellingShingle	Al Maktary, Ammar Yassin Ghalib The effects of country-of-origin on yemeni consumers' attitudes towards asian products
author_facet	Al Maktary, Ammar Yassin Ghalib
author_sort	Al Maktary, Ammar Yassin Ghalib
title	The effects of country-of-origin on yemeni consumers' attitudes towards asian products
title_short	The effects of country-of-origin on yemeni consumers' attitudes towards asian products
title_full	The effects of country-of-origin on yemeni consumers' attitudes towards asian products
title_fullStr	The effects of country-of-origin on yemeni consumers' attitudes towards asian products
title_full_unstemmed	The effects of country-of-origin on yemeni consumers' attitudes towards asian products
title_sort	effects of country-of-origin on yemeni consumers' attitudes towards asian products
granting_institution	Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development
granting_department	Faculty of Management and Human Resource Development
publishDate	2009
url	http://eprints.utm.my/id/eprint/16942/1/AmmarYassinGhalibAl-MaktaryPFM2009.pdf
_version_	1747815124048019456

The effects of country-of-origin on yemeni consumers' attitudes towards asian products

Similar Items