The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers
The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality, perceived service quality and perceived price...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.utm.my/id/eprint/32973/5/YeohHooiChinMFPPSM2010.pdf |
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