Perception and attitude of Middle East tourists towards travel in Kuala Lumpur

International tourism has become one of the largest and most vital economic sectors of the global economy driving huge flows of people, commodities, and capital. Tourism has been and continues to be an important foreign exchange earner to many countries in South East Asia and Malaysia is no exceptio...

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Main Author:	Sadeghpour, Mehrnaz
Format:	Thesis
Language:	English
Published:	2013
Subjects:	TH Building construction
Online Access:	http://eprints.utm.my/id/eprint/33244/1/MehrnazSadeghpourMFAB2013.pdf
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id	my-utm-ep.33244
record_format	uketd_dc
spelling	my-utm-ep.332442017-09-17T01:59:30Z Perception and attitude of Middle East tourists towards travel in Kuala Lumpur 2013-01 Sadeghpour, Mehrnaz TH Building construction International tourism has become one of the largest and most vital economic sectors of the global economy driving huge flows of people, commodities, and capital. Tourism has been and continues to be an important foreign exchange earner to many countries in South East Asia and Malaysia is no exception. This study was undertaken to identify factors that are central to tourists from the Middle East when choosing Malaysia as a vacation destination. The study used factor analysis as an appropriate way to identify underlying motivations factors. And also evaluate perception of Middle East Tourists before coming to Malaysia and after visiting Malaysia. The findings of the research reveal that push and pull factors were more important than other factors among Middle East tourists. For instance, ‘Novelty and Prestige’ ranked highest among the push factors and also the pull factors, ‘Natural, Historical and Environment’. The purpose of this thesis is to provide fact and figures based on the opinion of Middle East tourists who visited Malaysia. This study used the survey research for obtaining data randomly from 64 outbound Middle East tourists coming and leaving Kuala Lumpur, International airport (KLIA), selected Iranian and Arabian Restaurant in Kuala Lumpur. And also to identify factors for visiting Malaysia, image of Malaysia as a tourism destination. From the results, for most of the Middle East tourists, hospitality, safety and security is extremely important for choosing Malaysia as a foreign country for long-haul travel. Malaysia is at the top of the list of top five countries for long-haul travel, followed by natural environment. 2013-01 Thesis http://eprints.utm.my/id/eprint/33244/ http://eprints.utm.my/id/eprint/33244/1/MehrnazSadeghpourMFAB2013.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TH Building construction
spellingShingle	TH Building construction Sadeghpour, Mehrnaz Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
description	International tourism has become one of the largest and most vital economic sectors of the global economy driving huge flows of people, commodities, and capital. Tourism has been and continues to be an important foreign exchange earner to many countries in South East Asia and Malaysia is no exception. This study was undertaken to identify factors that are central to tourists from the Middle East when choosing Malaysia as a vacation destination. The study used factor analysis as an appropriate way to identify underlying motivations factors. And also evaluate perception of Middle East Tourists before coming to Malaysia and after visiting Malaysia. The findings of the research reveal that push and pull factors were more important than other factors among Middle East tourists. For instance, ‘Novelty and Prestige’ ranked highest among the push factors and also the pull factors, ‘Natural, Historical and Environment’. The purpose of this thesis is to provide fact and figures based on the opinion of Middle East tourists who visited Malaysia. This study used the survey research for obtaining data randomly from 64 outbound Middle East tourists coming and leaving Kuala Lumpur, International airport (KLIA), selected Iranian and Arabian Restaurant in Kuala Lumpur. And also to identify factors for visiting Malaysia, image of Malaysia as a tourism destination. From the results, for most of the Middle East tourists, hospitality, safety and security is extremely important for choosing Malaysia as a foreign country for long-haul travel. Malaysia is at the top of the list of top five countries for long-haul travel, followed by natural environment.
format	Thesis
qualification_level	Master's degree
author	Sadeghpour, Mehrnaz
author_facet	Sadeghpour, Mehrnaz
author_sort	Sadeghpour, Mehrnaz
title	Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
title_short	Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
title_full	Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
title_fullStr	Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
title_full_unstemmed	Perception and attitude of Middle East tourists towards travel in Kuala Lumpur
title_sort	perception and attitude of middle east tourists towards travel in kuala lumpur
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2013
url	http://eprints.utm.my/id/eprint/33244/1/MehrnazSadeghpourMFAB2013.pdf
_version_	1747816114371428352

Perception and attitude of Middle East tourists towards travel in Kuala Lumpur

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