Antecedents of customer satisfaction in mobile commerce context

These days, customer satisfaction, understanding customers’ requirements and the ability to reply to customers’ needs in near real-time have become serious competitive drivers in a business context. With more satisfied customers, a business can expand its margins while improving selling opportunitie...

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Bibliographic Details
Main Author: Taha, Azin
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:http://eprints.utm.my/id/eprint/37020/5/AzinTahaMFSKSM2013.pdf
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