Customer trust on internet banking adoption

The use of the Internet has increased dramatically over recent years and is now regarded as the best channel for distribution of products and services of various types of businesses, such as internet banking services. As most financial institutions are currently seeking ways to boost Internet bankin...

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Main Author:	Goudarzi, Shidrokh
Format:	Thesis
Language:	English
Published:	2013
Subjects:	HG Finance
Online Access:	http://eprints.utm.my/id/eprint/37058/5/ShidrokhGoudarziMFSKSM2013.pdf
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id	my-utm-ep.37058
record_format	uketd_dc
spelling	my-utm-ep.370582017-07-06T01:17:04Z Customer trust on internet banking adoption 2013-07 Goudarzi, Shidrokh HG Finance The use of the Internet has increased dramatically over recent years and is now regarded as the best channel for distribution of products and services of various types of businesses, such as internet banking services. As most financial institutions are currently seeking ways to boost Internet banking adoption rates, trust is also being examined as a significant issue in the relationship. This can be attributed to the fact that bank customers are concerned about the security involved in processing such sensitive material as financial information. Moreover, significant factors of trust are involved and these include: accessibility, privacy, security, quality, usability, user’s knowledge and disposition to trust. These can all have an impact on customer trust in adopting internet banking. Based on previous models with aforementioned variables that are theoretically justified as having an influence on trust, a relevant research model was developed to test eight (8) hypothesized paths among the study’s variables. These include, namely: accessibility, privacy, security, quality, usability, user’s knowledge, disposition to trust, trust, as well as the rate of internet banking adoption. Data was collected by survey questionnaires from a sample of 150 internet banking users. The Smart PLS tool was used for data analysis. The results of the data analysis generally support the model, as well as all of the proposed hypotheses. In summary, the results of this research have shown that accessibility, privacy, security, quality, usability, user’s knowledge and disposition to trust were found to have significant influence on customer trust. Trust, in turn, was found to be an important factor in fostering a positive attitude toward adopting the services. Several implications for both research and practice have emerged and are discussed later in this study. 2013-07 Thesis http://eprints.utm.my/id/eprint/37058/ http://eprints.utm.my/id/eprint/37058/5/ShidrokhGoudarziMFSKSM2013.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:70001?site_name=Restricted Repository masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HG Finance
spellingShingle	HG Finance Goudarzi, Shidrokh Customer trust on internet banking adoption
description	The use of the Internet has increased dramatically over recent years and is now regarded as the best channel for distribution of products and services of various types of businesses, such as internet banking services. As most financial institutions are currently seeking ways to boost Internet banking adoption rates, trust is also being examined as a significant issue in the relationship. This can be attributed to the fact that bank customers are concerned about the security involved in processing such sensitive material as financial information. Moreover, significant factors of trust are involved and these include: accessibility, privacy, security, quality, usability, user’s knowledge and disposition to trust. These can all have an impact on customer trust in adopting internet banking. Based on previous models with aforementioned variables that are theoretically justified as having an influence on trust, a relevant research model was developed to test eight (8) hypothesized paths among the study’s variables. These include, namely: accessibility, privacy, security, quality, usability, user’s knowledge, disposition to trust, trust, as well as the rate of internet banking adoption. Data was collected by survey questionnaires from a sample of 150 internet banking users. The Smart PLS tool was used for data analysis. The results of the data analysis generally support the model, as well as all of the proposed hypotheses. In summary, the results of this research have shown that accessibility, privacy, security, quality, usability, user’s knowledge and disposition to trust were found to have significant influence on customer trust. Trust, in turn, was found to be an important factor in fostering a positive attitude toward adopting the services. Several implications for both research and practice have emerged and are discussed later in this study.
format	Thesis
qualification_level	Master's degree
author	Goudarzi, Shidrokh
author_facet	Goudarzi, Shidrokh
author_sort	Goudarzi, Shidrokh
title	Customer trust on internet banking adoption
title_short	Customer trust on internet banking adoption
title_full	Customer trust on internet banking adoption
title_fullStr	Customer trust on internet banking adoption
title_full_unstemmed	Customer trust on internet banking adoption
title_sort	customer trust on internet banking adoption
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2013
url	http://eprints.utm.my/id/eprint/37058/5/ShidrokhGoudarziMFSKSM2013.pdf
_version_	1747816497172971520

Customer trust on internet banking adoption

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