The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. L...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Online Access: | http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf |
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