Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students

Rapid growing of electronic products waste such as mobile phone has become a main issue of waste stream in Malaysia. This can be explained by the fact that current process of product development is lack of consumer voice which led to poor eco-design of the green product in the marketplace. Therefore...

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Main Author:	Takhmina, Makhkamova
Format:	Thesis
Published:	2014
Subjects:	HE Transportation and Communications
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spelling	my-utm-ep.416062017-06-14T06:37:13Z Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students 2014 Takhmina, Makhkamova HE Transportation and Communications Rapid growing of electronic products waste such as mobile phone has become a main issue of waste stream in Malaysia. This can be explained by the fact that current process of product development is lack of consumer voice which led to poor eco-design of the green product in the marketplace. Therefore, this study aimed to investigate consumer concerns and considerations towards environmental green mobile phone which will better address consumer perspectives in the planning stage of product development. This study applied quantitative methods of investigating consumer voice for green definition of the mobile phone as well as main criteria that affect consumer choice and consumer priority criteria for mobile phone green design idea. To achieve assigned objectives, this study used exploratory Factor Analysis and Analytic Hierarchy Process to determine priority of criteria for mobile phone green design idea. The findings of the study revealed that consumer defined green mobile phone, that produce the least amount of pollution and consumes the least amount of energy and resources. Furthermore, consumer selected priority criteria is green mobile phone that has higher quality with innovative features and it is considerably safe to the living environment, with energy efficiency and resource efficiency features but with considerably lower price. The implication of this study proposed an approach of eliciting consumer voice in the planning stage of the product development which assist designer to take into account consumer voice for environmental green mobile phone eco-design development. The results of the study recommended further research in exploration of consumer perspective in design for recycling, design for waste reduction as well as design for reuse by using the proposed approach 2014 Thesis http://eprints.utm.my/id/eprint/41606/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:81460?queryType=vitalDismax&query=Consumer+voice+towards+environmental+green+mobile+phone&public=true masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
topic	HE Transportation and Communications
spellingShingle	HE Transportation and Communications Takhmina, Makhkamova Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
description	Rapid growing of electronic products waste such as mobile phone has become a main issue of waste stream in Malaysia. This can be explained by the fact that current process of product development is lack of consumer voice which led to poor eco-design of the green product in the marketplace. Therefore, this study aimed to investigate consumer concerns and considerations towards environmental green mobile phone which will better address consumer perspectives in the planning stage of product development. This study applied quantitative methods of investigating consumer voice for green definition of the mobile phone as well as main criteria that affect consumer choice and consumer priority criteria for mobile phone green design idea. To achieve assigned objectives, this study used exploratory Factor Analysis and Analytic Hierarchy Process to determine priority of criteria for mobile phone green design idea. The findings of the study revealed that consumer defined green mobile phone, that produce the least amount of pollution and consumes the least amount of energy and resources. Furthermore, consumer selected priority criteria is green mobile phone that has higher quality with innovative features and it is considerably safe to the living environment, with energy efficiency and resource efficiency features but with considerably lower price. The implication of this study proposed an approach of eliciting consumer voice in the planning stage of the product development which assist designer to take into account consumer voice for environmental green mobile phone eco-design development. The results of the study recommended further research in exploration of consumer perspective in design for recycling, design for waste reduction as well as design for reuse by using the proposed approach
format	Thesis
qualification_level	Master's degree
author	Takhmina, Makhkamova
author_facet	Takhmina, Makhkamova
author_sort	Takhmina, Makhkamova
title	Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
title_short	Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
title_full	Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
title_fullStr	Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
title_full_unstemmed	Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students
title_sort	consumer voice towards environmental green mobile phone : a case of universiti teknologi malaysia students
granting_institution	Universiti Teknologi Malaysia, Faculty of Computing
granting_department	Faculty of Computing
publishDate	2014
_version_	1747816580957339648

Consumer voice towards environmental green mobile phone : A case of Universiti Teknologi Malaysia Students

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