Final year undergraduate students attitude toward the University Advertising

The purpose of this study was to identify final year undergraduate students’ attitude toward university advertising. A total of 306 final year undergraduate students from four different faculties (Education, Science, Electrical, and Mechanical) at Universiti Teknologi Malaysia were selected using a...

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Main Author:	Maghsoudinejad, Fatemeh
Format:	Thesis
Language:	English
Published:	2013
Subjects:	BF Psychology
Online Access:	http://eprints.utm.my/id/eprint/41843/5/FatemehMaghsoudinejadMFP2013.pdf
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id	my-utm-ep.41843
record_format	uketd_dc
spelling	my-utm-ep.418432017-07-06T01:39:41Z Final year undergraduate students attitude toward the University Advertising 2013-07 Maghsoudinejad, Fatemeh BF Psychology The purpose of this study was to identify final year undergraduate students’ attitude toward university advertising. A total of 306 final year undergraduate students from four different faculties (Education, Science, Electrical, and Mechanical) at Universiti Teknologi Malaysia were selected using a multi-sampling method. In order to assess students’ attitude, the important factors that influence students’ decision to choose a university were identified. These factors were divided into six main categories: i) educational, ii) economic, iii) university campus environment, iv) environmental facilities (on campus), v) environmental facilities (outside the university campus), and vi) related career opportunities. In addition, parental education, family monthly income, and students’ personality were considered as other potential factors to be assessed. In this study data analysing process were done through development statistical tests such as T-test, Cronbach’s alpha, Spearman correlation, and Multiple Regression. The findings indicated that there were significant positive relationships between students’ personality and their attitude toward the six main categories. The findings suggested that Educational Category was a strong predictor that influenced students’ attitude with the Accepting and Rational personality types. The environmental facilities (on campus) influenced students’ attitude with the Responsible and Reserved personality characteristic types. The results of this research may help universities to provide appropriate and useful information in their advertisements to prospective students. Such information may contribute to career and decision making among prospective students for higher education. 2013-07 Thesis http://eprints.utm.my/id/eprint/41843/ http://eprints.utm.my/id/eprint/41843/5/FatemehMaghsoudinejadMFP2013.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Education Faculty of Education
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	BF Psychology
spellingShingle	BF Psychology Maghsoudinejad, Fatemeh Final year undergraduate students attitude toward the University Advertising
description	The purpose of this study was to identify final year undergraduate students’ attitude toward university advertising. A total of 306 final year undergraduate students from four different faculties (Education, Science, Electrical, and Mechanical) at Universiti Teknologi Malaysia were selected using a multi-sampling method. In order to assess students’ attitude, the important factors that influence students’ decision to choose a university were identified. These factors were divided into six main categories: i) educational, ii) economic, iii) university campus environment, iv) environmental facilities (on campus), v) environmental facilities (outside the university campus), and vi) related career opportunities. In addition, parental education, family monthly income, and students’ personality were considered as other potential factors to be assessed. In this study data analysing process were done through development statistical tests such as T-test, Cronbach’s alpha, Spearman correlation, and Multiple Regression. The findings indicated that there were significant positive relationships between students’ personality and their attitude toward the six main categories. The findings suggested that Educational Category was a strong predictor that influenced students’ attitude with the Accepting and Rational personality types. The environmental facilities (on campus) influenced students’ attitude with the Responsible and Reserved personality characteristic types. The results of this research may help universities to provide appropriate and useful information in their advertisements to prospective students. Such information may contribute to career and decision making among prospective students for higher education.
format	Thesis
qualification_level	Master's degree
author	Maghsoudinejad, Fatemeh
author_facet	Maghsoudinejad, Fatemeh
author_sort	Maghsoudinejad, Fatemeh
title	Final year undergraduate students attitude toward the University Advertising
title_short	Final year undergraduate students attitude toward the University Advertising
title_full	Final year undergraduate students attitude toward the University Advertising
title_fullStr	Final year undergraduate students attitude toward the University Advertising
title_full_unstemmed	Final year undergraduate students attitude toward the University Advertising
title_sort	final year undergraduate students attitude toward the university advertising
granting_institution	Universiti Teknologi Malaysia, Faculty of Education
granting_department	Faculty of Education
publishDate	2013
url	http://eprints.utm.my/id/eprint/41843/5/FatemehMaghsoudinejadMFP2013.pdf
_version_	1747816630560227328

Final year undergraduate students attitude toward the University Advertising

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