An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
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Format: | Thesis |
Language: | English |
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2012
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Online Access: | http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf |
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my-utm-ep.481242017-08-15T07:37:15Z An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies 2012 Prabagaran Baskeren, HF Commerce 2012 Thesis http://eprints.utm.my/id/eprint/48124/ http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing |
institution |
Universiti Teknologi Malaysia |
collection |
UTM Institutional Repository |
language |
English |
topic |
HF Commerce |
spellingShingle |
HF Commerce Prabagaran Baskeren, An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
description |
|
format |
Thesis |
qualification_level |
Master's degree |
author |
Prabagaran Baskeren, |
author_facet |
Prabagaran Baskeren, |
author_sort |
Prabagaran Baskeren, |
title |
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
title_short |
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
title_full |
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
title_fullStr |
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
title_full_unstemmed |
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies |
title_sort |
empirical study about the underlying it challenges in implementing mobile customer relationship management (m-crm) in malaysian insurance companies |
granting_institution |
Universiti Teknologi Malaysia, Faculty of Computing |
granting_department |
Faculty of Computing |
publishDate |
2012 |
url |
http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf |
_version_ |
1747817313608925184 |