The effect of marketing mix on guest satisfaction and guest retention in five star hotels
Providing customer satisfaction and retention is one of the biggest challenges in service industries. Organizations today are putting on efforts to identify and manage existing customers. Among the popular marketing theories, the 8Ps of Lovelock service marketing mix recognized the critical factor i...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48702/25/RonakRaeesiMFM2013.pdf |
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