The celebrity exposure in different media and their effects on destination awareness and purchase decision

This study examines celebrity exposure in different media and their effects on destination image. The concept is considered as a measure of influencing the level towards different media channels such as general media exposure, travel-specific media exposure and celebrity endorsement that promotes a...

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Bibliographic Details
Main Author:	Ismail, Azizah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/50722/25/AzizahIsmailMFAB2015.pdf
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id	my-utm-ep.50722
record_format	uketd_dc
spelling	my-utm-ep.507222020-07-10T07:39:09Z The celebrity exposure in different media and their effects on destination awareness and purchase decision 2015-01 Ismail, Azizah G154.9-155.8 Travel and state. Tourism This study examines celebrity exposure in different media and their effects on destination image. The concept is considered as a measure of influencing the level towards different media channels such as general media exposure, travel-specific media exposure and celebrity endorsement that promotes a destination. The major considerations in this study are to unravel the variables considered in selecting a celebrity, the extent to which media exposure that influences people. A conceptual framework for the analysis of celebrities’ potential influence on destination image and the consequences for destination awareness and choice were established. Three critical areas of research are highlighted in understanding the role of celebrities: celebrity exposure indifferent media, celebrity’s effect on destination awareness, as well as purchase decision.The reviewed literature and the data were collected from 216 respondents who visited the MATTA Fair held in Kota Bharu, Kelantan from 30th October until 31st October 2014. The results show different level of influences by the celebrity from different media channel. 2015-01 Thesis http://eprints.utm.my/id/eprint/50722/ http://eprints.utm.my/id/eprint/50722/25/AzizahIsmailMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:87875 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Ismail, Azizah The celebrity exposure in different media and their effects on destination awareness and purchase decision
description	This study examines celebrity exposure in different media and their effects on destination image. The concept is considered as a measure of influencing the level towards different media channels such as general media exposure, travel-specific media exposure and celebrity endorsement that promotes a destination. The major considerations in this study are to unravel the variables considered in selecting a celebrity, the extent to which media exposure that influences people. A conceptual framework for the analysis of celebrities’ potential influence on destination image and the consequences for destination awareness and choice were established. Three critical areas of research are highlighted in understanding the role of celebrities: celebrity exposure indifferent media, celebrity’s effect on destination awareness, as well as purchase decision.The reviewed literature and the data were collected from 216 respondents who visited the MATTA Fair held in Kota Bharu, Kelantan from 30th October until 31st October 2014. The results show different level of influences by the celebrity from different media channel.
format	Thesis
qualification_level	Master's degree
author	Ismail, Azizah
author_facet	Ismail, Azizah
author_sort	Ismail, Azizah
title	The celebrity exposure in different media and their effects on destination awareness and purchase decision
title_short	The celebrity exposure in different media and their effects on destination awareness and purchase decision
title_full	The celebrity exposure in different media and their effects on destination awareness and purchase decision
title_fullStr	The celebrity exposure in different media and their effects on destination awareness and purchase decision
title_full_unstemmed	The celebrity exposure in different media and their effects on destination awareness and purchase decision
title_sort	celebrity exposure in different media and their effects on destination awareness and purchase decision
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/50722/25/AzizahIsmailMFAB2015.pdf
_version_	1747817520487727104

The celebrity exposure in different media and their effects on destination awareness and purchase decision

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