A study of generation Y travel behaviour in Malaysia

Generation Y is a special and creative group. They grew up in the wealthier environment and they tend to enjoy the life. This group includes several age cohorts which includes the teens and also young adults. They are the first generation who grew up with the environment full of new technology. Ther...

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Main Author:	Tan, Lay Yen
Format:	Thesis
Language:	English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/53448/25/TanLayYenMFAB2015.pdf
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id	my-utm-ep.53448
record_format	uketd_dc
spelling	my-utm-ep.534482020-07-15T01:55:28Z A study of generation Y travel behaviour in Malaysia 2015-01 Tan, Lay Yen G154.9-155.8 Travel and state. Tourism Generation Y is a special and creative group. They grew up in the wealthier environment and they tend to enjoy the life. This group includes several age cohorts which includes the teens and also young adults. They are the first generation who grew up with the environment full of new technology. There are the pull and push factors that are related to their motives for travelling and also may affect their travel behaviour. However, there is not much research mentioned about Generation Y travel motivation and travel behaviour during the trip. This study will study on the travel behaviour pattern of Malaysian Generation Y. To achieve the aim of this study, push and pull factors of travel motivation were used to identify the travel motivation of Generation Y. Then the travel behaviour of Generation Y during the trip was also to be determined through quantitative methods. Then only the travel behaviour pattern of Generation Y was been identified based on the motivation and behaviour. The results show that most of the Generation Y tends to travel because of knowledge seeking and for relaxation purposes. The results showed that the cost, core attraction and landscape are the main pull factors of travel motivation for Generation Y. The push and pull factor are the first stage in the travel behaviour pattern which Generation Y made their decision to travel. The analysis of travel behaviour of Generation Y also showed that most of Generation Y had a tendency for travelling during semester breaks, staying in hotels, eating local food and travelling with their family and friends for the purpose of relax and exploring new destination. Sightseeing was identified as the most preferred activities by Generation Y and primary source of information in planning their vacation include Internet (Trip Advisor, Groupon and Air Asia) and friends’ recommendations. Therefore, this study showed how the travel behaviour pattern of Generation Y in Malaysia by determine the push and pull factors of travel motivation in making their decision to travel and also the travel behaviour during the trips. 2015-01 Thesis http://eprints.utm.my/id/eprint/53448/ http://eprints.utm.my/id/eprint/53448/25/TanLayYenMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85438 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Tan, Lay Yen A study of generation Y travel behaviour in Malaysia
description	Generation Y is a special and creative group. They grew up in the wealthier environment and they tend to enjoy the life. This group includes several age cohorts which includes the teens and also young adults. They are the first generation who grew up with the environment full of new technology. There are the pull and push factors that are related to their motives for travelling and also may affect their travel behaviour. However, there is not much research mentioned about Generation Y travel motivation and travel behaviour during the trip. This study will study on the travel behaviour pattern of Malaysian Generation Y. To achieve the aim of this study, push and pull factors of travel motivation were used to identify the travel motivation of Generation Y. Then the travel behaviour of Generation Y during the trip was also to be determined through quantitative methods. Then only the travel behaviour pattern of Generation Y was been identified based on the motivation and behaviour. The results show that most of the Generation Y tends to travel because of knowledge seeking and for relaxation purposes. The results showed that the cost, core attraction and landscape are the main pull factors of travel motivation for Generation Y. The push and pull factor are the first stage in the travel behaviour pattern which Generation Y made their decision to travel. The analysis of travel behaviour of Generation Y also showed that most of Generation Y had a tendency for travelling during semester breaks, staying in hotels, eating local food and travelling with their family and friends for the purpose of relax and exploring new destination. Sightseeing was identified as the most preferred activities by Generation Y and primary source of information in planning their vacation include Internet (Trip Advisor, Groupon and Air Asia) and friends’ recommendations. Therefore, this study showed how the travel behaviour pattern of Generation Y in Malaysia by determine the push and pull factors of travel motivation in making their decision to travel and also the travel behaviour during the trips.
format	Thesis
qualification_level	Master's degree
author	Tan, Lay Yen
author_facet	Tan, Lay Yen
author_sort	Tan, Lay Yen
title	A study of generation Y travel behaviour in Malaysia
title_short	A study of generation Y travel behaviour in Malaysia
title_full	A study of generation Y travel behaviour in Malaysia
title_fullStr	A study of generation Y travel behaviour in Malaysia
title_full_unstemmed	A study of generation Y travel behaviour in Malaysia
title_sort	study of generation y travel behaviour in malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/53448/25/TanLayYenMFAB2015.pdf
_version_	1747817557731049472

A study of generation Y travel behaviour in Malaysia

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