The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan

Small and medium sized enterprises (SMEs) play an important role in strengthening the economy of developed and developing countries. The performance of SMEs depends on various factors. Among those factors include market orientation, learning orientation and entrepreneurial orientation practices. Pre...

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Main Author:	Hussain, Jawad
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/54714/1/JawadHussainPFM2015.pdf
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id	my-utm-ep.54714
record_format	uketd_dc
spelling	my-utm-ep.547142020-11-03T09:04:41Z The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan 2015-09 Hussain, Jawad HD28 Management. Industrial Management Small and medium sized enterprises (SMEs) play an important role in strengthening the economy of developed and developing countries. The performance of SMEs depends on various factors. Among those factors include market orientation, learning orientation and entrepreneurial orientation practices. Previous literature has examined the effect of single orientation on organizational performance. Similarly, majority of the previous researches on orientations have been conducted in large organizations in developed countries while less attention has been given on SMEs in developing countries. The present study is an attempt to fill this gap by utilizing a multidimensional framework by empirically testing the effect of market orientation and learning orientation on organizational performance and the moderating effect of entrepreneurial orientation on the relationship between market orientation, learning orientations and SMEs performance within the cultural perspective of Pakistan. Data was collected from the top management of 213 SMEs located in the region of Sialkot, province of Punjab, Pakistan. Multiple regression analysis (MRA) was employed in order to study the nature and strength of relationship between market orientation and SMEs performance, as well as between learning orientation and SMEs performance. Hierarchical multiple regression analysis was utilized to test the moderating effects of entrepreneurial orientation on the relationship between market orientation, learning orientation and SMEs performance. Results indicated that both market orientation and learning orientation have a significant positive effect on SMEs performance. Findings revealed that entrepreneurial orientation does moderate the relationship between market orientation, learning orientation and SMEs performance. The results of the study provide guidelines and significant implications to help policy makers to enhance performance of SMEs by integrating multiple orientations in order to gain competitive advantage and superior performance. Furthermore, this study helps in enriching the current body of knowledge regarding the interrelationships between market orientation, learning orientation, entrepreneurial orientation and SMEs performance. 2015-09 Thesis http://eprints.utm.my/id/eprint/54714/ http://eprints.utm.my/id/eprint/54714/1/JawadHussainPFM2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:94645 phd doctoral Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Hussain, Jawad The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
description	Small and medium sized enterprises (SMEs) play an important role in strengthening the economy of developed and developing countries. The performance of SMEs depends on various factors. Among those factors include market orientation, learning orientation and entrepreneurial orientation practices. Previous literature has examined the effect of single orientation on organizational performance. Similarly, majority of the previous researches on orientations have been conducted in large organizations in developed countries while less attention has been given on SMEs in developing countries. The present study is an attempt to fill this gap by utilizing a multidimensional framework by empirically testing the effect of market orientation and learning orientation on organizational performance and the moderating effect of entrepreneurial orientation on the relationship between market orientation, learning orientations and SMEs performance within the cultural perspective of Pakistan. Data was collected from the top management of 213 SMEs located in the region of Sialkot, province of Punjab, Pakistan. Multiple regression analysis (MRA) was employed in order to study the nature and strength of relationship between market orientation and SMEs performance, as well as between learning orientation and SMEs performance. Hierarchical multiple regression analysis was utilized to test the moderating effects of entrepreneurial orientation on the relationship between market orientation, learning orientation and SMEs performance. Results indicated that both market orientation and learning orientation have a significant positive effect on SMEs performance. Findings revealed that entrepreneurial orientation does moderate the relationship between market orientation, learning orientation and SMEs performance. The results of the study provide guidelines and significant implications to help policy makers to enhance performance of SMEs by integrating multiple orientations in order to gain competitive advantage and superior performance. Furthermore, this study helps in enriching the current body of knowledge regarding the interrelationships between market orientation, learning orientation, entrepreneurial orientation and SMEs performance.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Hussain, Jawad
author_facet	Hussain, Jawad
author_sort	Hussain, Jawad
title	The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
title_short	The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
title_full	The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
title_fullStr	The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
title_full_unstemmed	The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan
title_sort	effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in pakistan
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2015
url	http://eprints.utm.my/id/eprint/54714/1/JawadHussainPFM2015.pdf
_version_	1747817709263912960

The effect of market and learning orientations on organizational performance of manufacturing small and medium sized enterprises in Pakistan

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