Exploring the implementation of islamic friendly hotel practices in Malaysia

The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the implementation of the concept of Islamic friendly hotel at selected hotels in Malaysia. Despit...

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Main Author:	Md. Salleh, Nor Zafir
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD Industries Land use Labor
Online Access:	http://eprints.utm.my/id/eprint/81726/1/NorZafirMdSallehPFM2017.pdf
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id	my-utm-ep.81726
record_format	uketd_dc
spelling	my-utm-ep.817262019-09-22T07:26:07Z Exploring the implementation of islamic friendly hotel practices in Malaysia 2017 Md. Salleh, Nor Zafir HD Industries. Land use. Labor The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the implementation of the concept of Islamic friendly hotel at selected hotels in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studies focused on concept and characteristics while a limited number of studies explored how hotels implemented the concept of Islamic friendly services. This study applied the diffusion of innovation theory as a guiding theory and used the qualitative approach via in-depth interview, expert interview and non-participatory observation at ten hotels in Kuala Lumpur, Shah Alam, Malacca and Johor Bahru. The findings of the interviews and observations were analyzed using the thematic analysis technique. The role of the top management as champion, organizational context, and marketing strategies were found to be the organizational drivers, while the role of government as change agent, government policy, change in travel behaviour among Muslim travellers were identified as the environmental factors leading to the adoption of the concept of Islamic friendly hotel. Implementation wise, these Islamic friendly hotels faced challenges such as the short-term consequence of conversion to an Islamic friendly hotel, compliance with Halal certification standards, varied practices of Islamic friendly hotel and capacity management in peak seasons. This study found that room amenities, availability of prayer room for guests and Halal food were the most popular features while Islamic akad, Islamic snacks, guest facilities, and community activities were the least popular services provided by the Islamic friendly hotels. Academically, this study adds to the existing literature on service innovation and Islamic friendly hotel. Incorporating the diffusion of innovation, this study is able to explain the implementation of the concept of Islamic friendly hotel from the perspective of supply. From the managerial perspective, this study raises the issues and highlights the challenges faced by Islamic friendly hotels for the benefit of other hotels intending to implement Islamic friendly hotel. 2017 Thesis http://eprints.utm.my/id/eprint/81726/ http://eprints.utm.my/id/eprint/81726/1/NorZafirMdSallehPFM2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:126010 phd doctoral Universiti Teknologi Malaysia Mathematics
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Md. Salleh, Nor Zafir Exploring the implementation of islamic friendly hotel practices in Malaysia
description	The increasing demand on Islamic products and services has led hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. Therefore, this study examined the implementation of the concept of Islamic friendly hotel at selected hotels in Malaysia. Despite many attempts to study Islamic friendly hotel, previous studies focused on concept and characteristics while a limited number of studies explored how hotels implemented the concept of Islamic friendly services. This study applied the diffusion of innovation theory as a guiding theory and used the qualitative approach via in-depth interview, expert interview and non-participatory observation at ten hotels in Kuala Lumpur, Shah Alam, Malacca and Johor Bahru. The findings of the interviews and observations were analyzed using the thematic analysis technique. The role of the top management as champion, organizational context, and marketing strategies were found to be the organizational drivers, while the role of government as change agent, government policy, change in travel behaviour among Muslim travellers were identified as the environmental factors leading to the adoption of the concept of Islamic friendly hotel. Implementation wise, these Islamic friendly hotels faced challenges such as the short-term consequence of conversion to an Islamic friendly hotel, compliance with Halal certification standards, varied practices of Islamic friendly hotel and capacity management in peak seasons. This study found that room amenities, availability of prayer room for guests and Halal food were the most popular features while Islamic akad, Islamic snacks, guest facilities, and community activities were the least popular services provided by the Islamic friendly hotels. Academically, this study adds to the existing literature on service innovation and Islamic friendly hotel. Incorporating the diffusion of innovation, this study is able to explain the implementation of the concept of Islamic friendly hotel from the perspective of supply. From the managerial perspective, this study raises the issues and highlights the challenges faced by Islamic friendly hotels for the benefit of other hotels intending to implement Islamic friendly hotel.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Md. Salleh, Nor Zafir
author_facet	Md. Salleh, Nor Zafir
author_sort	Md. Salleh, Nor Zafir
title	Exploring the implementation of islamic friendly hotel practices in Malaysia
title_short	Exploring the implementation of islamic friendly hotel practices in Malaysia
title_full	Exploring the implementation of islamic friendly hotel practices in Malaysia
title_fullStr	Exploring the implementation of islamic friendly hotel practices in Malaysia
title_full_unstemmed	Exploring the implementation of islamic friendly hotel practices in Malaysia
title_sort	exploring the implementation of islamic friendly hotel practices in malaysia
granting_institution	Universiti Teknologi Malaysia
granting_department	Mathematics
publishDate	2017
url	http://eprints.utm.my/id/eprint/81726/1/NorZafirMdSallehPFM2017.pdf
_version_	1747818399036080128

Exploring the implementation of islamic friendly hotel practices in Malaysia

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