Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru

Muslim Friendly travel package widely sell in the market by both Muslim-owned and non-Muslim owned travel agencies. Hence, this research aim to assess the inclusion of the Muslim Friendly travel package by outbound tour agency in Johor Bahru based on four main objectives: (i) to assess the level of...

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Main Author:	Ibrahim, Ira
Format:	Thesis
Language:	English
Published:	2017
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/85867/1/IraIbrahimMFABU2017.pdf
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id	my-utm-ep.85867
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spelling	my-utm-ep.858672020-07-30T07:35:22Z Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru 2017 Ibrahim, Ira G154.9-155.8 Travel and state. Tourism Muslim Friendly travel package widely sell in the market by both Muslim-owned and non-Muslim owned travel agencies. Hence, this research aim to assess the inclusion of the Muslim Friendly travel package by outbound tour agency in Johor Bahru based on four main objectives: (i) to assess the level of understanding about Muslim Friendly Tourism and facilities among tour agency during creating outbound tour package; (ii) to identify the elements that can be categorized as Muslim Friendly facilities during designing of the outbound tour package; (iii) to study the motivation of travel agency in promoting Muslim outbound tour package; and (iv) to examine the challenges that faced by tour agency to design and promote Muslim Friendly outbound packages. By applying qualitative method of in-depth interview and conversations within eight travel agencies who actively promoting Muslim Friendly package and two travel agencies that are not promoting Muslim Friendly package in Johor Bahru, it would gain a comprehensive understanding of Muslim Friendly tourism, the development of the package, the motivation of promoting Muslim Friendly package as well as the challenges while developing the package. The results shows that the travel agencies who promoting the Muslim Friendly package are understand the basic requirements to cater Muslim travellers which are Halal foods, prayer facilities and no non-Halal activities. Besides, the motivation and challenges of promoting Muslim package also been assessed in order to identify the difference of understanding between Muslim–owned agencies and non-Muslim-owned agencies. Therefore, this study is beneficial to all tourism stakeholders especially travel agencies to identify the inclusion of a Muslim Friendly tour package. 2017 Thesis http://eprints.utm.my/id/eprint/85867/ http://eprints.utm.my/id/eprint/85867/1/IraIbrahimMFABU2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132610 masters Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Ibrahim, Ira Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
description	Muslim Friendly travel package widely sell in the market by both Muslim-owned and non-Muslim owned travel agencies. Hence, this research aim to assess the inclusion of the Muslim Friendly travel package by outbound tour agency in Johor Bahru based on four main objectives: (i) to assess the level of understanding about Muslim Friendly Tourism and facilities among tour agency during creating outbound tour package; (ii) to identify the elements that can be categorized as Muslim Friendly facilities during designing of the outbound tour package; (iii) to study the motivation of travel agency in promoting Muslim outbound tour package; and (iv) to examine the challenges that faced by tour agency to design and promote Muslim Friendly outbound packages. By applying qualitative method of in-depth interview and conversations within eight travel agencies who actively promoting Muslim Friendly package and two travel agencies that are not promoting Muslim Friendly package in Johor Bahru, it would gain a comprehensive understanding of Muslim Friendly tourism, the development of the package, the motivation of promoting Muslim Friendly package as well as the challenges while developing the package. The results shows that the travel agencies who promoting the Muslim Friendly package are understand the basic requirements to cater Muslim travellers which are Halal foods, prayer facilities and no non-Halal activities. Besides, the motivation and challenges of promoting Muslim package also been assessed in order to identify the difference of understanding between Muslim–owned agencies and non-Muslim-owned agencies. Therefore, this study is beneficial to all tourism stakeholders especially travel agencies to identify the inclusion of a Muslim Friendly tour package.
format	Thesis
qualification_level	Master's degree
author	Ibrahim, Ira
author_facet	Ibrahim, Ira
author_sort	Ibrahim, Ira
title	Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
title_short	Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
title_full	Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
title_fullStr	Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
title_full_unstemmed	Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru
title_sort	assessment of the inclusion of muslim friendly travel package by outbound tour agency in johor bahru
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment & Surveying
granting_department	Faculty of Built Environment & Surveying
publishDate	2017
url	http://eprints.utm.my/id/eprint/85867/1/IraIbrahimMFABU2017.pdf
_version_	1747818467464052736

Assessment of the inclusion of Muslim friendly travel package by outbound tour agency in Johor Bahru

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