Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia

Nowadays, Internet is one of the most popular platforms for people to do online shopping include grocery items. Many studies have been conducted to investigate the determinants of customer intentions for online grocery shopping. Till now, there is no consensus on what are the factors that actually i...

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Main Author:	Pauzi, Siti Fatin Fatehah
Format:	Thesis
Language:	English
Published:	2017
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/91952/1/SitiFatinFatehahPauziMSM2017.pdf
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id	my-utm-ep.91952
record_format	uketd_dc
spelling	my-utm-ep.919522021-08-09T08:46:24Z Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia 2017 Pauzi, Siti Fatin Fatehah HD28 Management. Industrial Management Nowadays, Internet is one of the most popular platforms for people to do online shopping include grocery items. Many studies have been conducted to investigate the determinants of customer intentions for online grocery shopping. Till now, there is no consensus on what are the factors that actually influencing people to shop grocery items through Internet. This paper aims to explore the factors including social influences, facilitating conditions, hedonic motivations, financial risk and perceived trust which influence the consumer intention to purchase grocery online. From the literature review, this paper found that many studies have investigated numerous factors for purchase intention, especially, in the cases which fashion and trends are involved. However, few studies have focused on the factors that affect consumers’ intention to online grocery shopping particularly in Malaysia. A total of 400 questionnaires were distributed to the virtual community of Tesco Malaysia using private message. Multiple regression was used to test the relationships between motivational factors and purchase intention of grocery products. The results show that social influences, facilitating conditions, hedonic motivations and perceived trust are positively related to consumers’ intention to purchase grocery online. However, financial risk has no impact on the purchase intention. This can be explained that the risk of online shopping is reduced due to the popularity of online shopping nowadays and also online consumers have more confident about the security of e-commerce business transaction. Theoretical and managerial implications, as well as suggestions for future researches and limitations are discussed. 2017 Thesis http://eprints.utm.my/id/eprint/91952/ http://eprints.utm.my/id/eprint/91952/1/SitiFatinFatehahPauziMSM2017.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:132438 masters Universiti Teknologi Malaysia, Faculty of Social Sciences and Humanities - School of Human Resource Development & Psychology Faculty of Social Sciences and Humanities - School of Human Resource Development & Psychology
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Pauzi, Siti Fatin Fatehah Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
description	Nowadays, Internet is one of the most popular platforms for people to do online shopping include grocery items. Many studies have been conducted to investigate the determinants of customer intentions for online grocery shopping. Till now, there is no consensus on what are the factors that actually influencing people to shop grocery items through Internet. This paper aims to explore the factors including social influences, facilitating conditions, hedonic motivations, financial risk and perceived trust which influence the consumer intention to purchase grocery online. From the literature review, this paper found that many studies have investigated numerous factors for purchase intention, especially, in the cases which fashion and trends are involved. However, few studies have focused on the factors that affect consumers’ intention to online grocery shopping particularly in Malaysia. A total of 400 questionnaires were distributed to the virtual community of Tesco Malaysia using private message. Multiple regression was used to test the relationships between motivational factors and purchase intention of grocery products. The results show that social influences, facilitating conditions, hedonic motivations and perceived trust are positively related to consumers’ intention to purchase grocery online. However, financial risk has no impact on the purchase intention. This can be explained that the risk of online shopping is reduced due to the popularity of online shopping nowadays and also online consumers have more confident about the security of e-commerce business transaction. Theoretical and managerial implications, as well as suggestions for future researches and limitations are discussed.
format	Thesis
qualification_level	Master's degree
author	Pauzi, Siti Fatin Fatehah
author_facet	Pauzi, Siti Fatin Fatehah
author_sort	Pauzi, Siti Fatin Fatehah
title	Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
title_short	Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
title_full	Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
title_fullStr	Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
title_full_unstemmed	Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia
title_sort	factors influencing consumers' intention towards online grocery shopping for tesco malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Social Sciences and Humanities - School of Human Resource Development & Psychology
granting_department	Faculty of Social Sciences and Humanities - School of Human Resource Development & Psychology
publishDate	2017
url	http://eprints.utm.my/id/eprint/91952/1/SitiFatinFatehahPauziMSM2017.pdf
_version_	1747818541165314048

Factors influencing consumers' intention towards online grocery shopping for Tesco Malaysia

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